ilość książek w kategorii: 3149
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Consuming Books: The Marketing and Consumption of Literature
ISBN: 9780415367677 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today's Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted... The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book ... |
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883,29 zł |
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The Rise of Corporate Publishing and Its Effects on Authorship in Early Twentieth Century America
ISBN: 9780415955553 / Angielski / Twarda / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study examines the way that the modernization and incorporation of the American publishing industry in the early twentieth century both helped to foment the emerging late industrial cultural hierarchy and capitalized on that same hierarchy to increase readership and profits. More importantly, however, it attempts to trace the ways in which recently-introduced marketing techniques, reconceived ideas of audience, and new paradigms in author-publisher relations affected American writers of the 1930s and the literature they produced.Using case studies of authors chosen from various points on...
This study examines the way that the modernization and incorporation of the American publishing industry in the early twentieth century both helped to...
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706,63 zł |
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Scholarly Publishing: Books, Journals, Publishers, and Libraries in the Twentieth Century
ISBN: 9780471219293 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers readers a well-rounded and accurate account of the amazing and unpredictable sequence of inter-related events experienced by the field of scholarly publishing in the 20th century. Examining the related worlds of book, journal, and electronic publishing; information technology; and library advances, this is the first work to record the trends of the modern history of the information/knowledge transfer process. Using an analysis of the past 100 years, it also makes predications regarding future trends and the roles of the publishing and library communities in tomorrow's...
This book offers readers a well-rounded and accurate account of the amazing and unpredictable sequence of inter-related events experienced by the fiel...
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cena:
376,96 zł |
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Stealing Into Print: Fraud, Plagiarism, and Misconduct in Scientific Publishing
ISBN: 9780520205130 / Angielski / Miękka / 293 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. False data published by a psychologist influence policies for treating the mentally retarded. A Nobel Prize-winning molecular biologist resigns the presidency of Rockefeller University in the wake of a scandal involving a co-author accused of fabricating data. A university investigating committee declares that almost half the published articles of a promising young radiologist are fraudulent. Incidents like these strike at the heart of the scientific enterprise and shake the confidence of a society accustomed to thinking of scientists as selfless seekers of truth. Marcel LaFollette's...
False data published by a psychologist influence policies for treating the mentally retarded. A Nobel Prize-winning molecular biologist resigns the pr...
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208,43 zł |
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Printing and Book Culture in Late Imperial China
ISBN: 9780520231269 / Angielski / Twarda / 539 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "A very useful book on a topic of growing importance and interest. Brokaw's introduction is one of the most valuable and best-written prefaces to an edited volume that I have encountered in some time."--Kent Guy, author of "The Emperor's Four Treasures
"A very useful book on a topic of growing importance and interest. Brokaw's introduction is one of the most valuable and best-written prefaces to an e...
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cena:
377,22 zł |
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The Marketplace of Print: Pamphlets and the Public Sphere in Early Modern England
ISBN: 9780521034708 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Early modern pamphlets serve as an important vehicle for examining the print culture of the time, and especially the developing entanglement between technology and capitalism. Combining close readings of pamphlets by Robert Greene, Thomas Nashe, Thomas Deloney and others with a discussion of the history and deployment of print technology, The Marketplace of Print is both a work of historical recovery and a reflection on the ongoing relationship between the marketplace and the public sphere.
Early modern pamphlets serve as an important vehicle for examining the print culture of the time, and especially the developing entanglement between t...
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344,06 zł |
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Book Production and Publishing in Britain 1375 1475
ISBN: 9780521037211 / Angielski / Miękka / 484 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This series of studies, by experts in the relevant fields, comprehensively and systematically examines British book production and publishing in the hundred years before the introduction of printing. The terms 'book' and 'publishing' are usually employed in reference to the products of the printing press. This collection of essays, however, deals with the manuscript book, its materials and make-up, the people who made, commissioned and read such books, the kinds of reading matter they wanted, and the way books catered for - and created - the reading and book-buying public. Special attention...
This series of studies, by experts in the relevant fields, comprehensively and systematically examines British book production and publishing in the h...
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cena:
202,37 zł |
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A History of Cambridge University Press: Volume 1, Printing and the Book Trade in Cambridge, 1534-1698
ISBN: 9780521308014 / Angielski / Twarda / 524 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is the first volume in a new three-volume history of the University Press, which will eventually bring the story as far as modern times: the next volume (on the eighteenth and nineteenth centuries) is in preparation. The history is not only about University printers and their work--especially scholarly, schoolbook, Bible, prayer book and almanac publishing (the University Printers were England's largest suppliers of almanacs in the late seventeenth century)--but also about the rest of the seventeenth century book trade in Cambridge, London, continental Europe and North America.
This is the first volume in a new three-volume history of the University Press, which will eventually bring the story as far as modern times: the next...
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cena:
594,45 zł |
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A History of Cambridge University Press: Volume 2, Scholarship and Commerce, 1698-1872
ISBN: 9780521308021 / Angielski / Twarda / 535 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This second volume of the history of Cambridge University Press deals with a period of fundamental change in printing, publishing and bookselling. The purpose of this book is not only to chronicle the history of the Press, but also to set it in this context of change: to examine how the forces of commerce collided with the hopes or demands of scholarship and education, and how, in the end, one was made to exploit the other. It opens with the new arrangements made by the University for printing in Cambridge in the 1690s, and closes on the eve of the opening of new premises in London.
This second volume of the history of Cambridge University Press deals with a period of fundamental change in printing, publishing and bookselling. The...
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cena:
594,45 zł |
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A History of Cambridge University Press: Volume 3, New Worlds for Learning, 1873-1972
ISBN: 9780521308038 / Angielski / Twarda / 536 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume completes the history of Cambridge University Press from the sixteenth century to the late twentieth. It examines the ways by which the Press launched itself as a London publisher in the 1870s, building its educational and academic lists. It also explores changes in the printing industry, revealing how the Press assumed a leading role in the typographical renaissance of the 1920s and 1930s, and how it acquired an international reputation for quality after the Second World War. Also available: Volume 1: Printing and the Book Trade in Cambridge, 1534-1698 0-521-30801-1 Hardback...
This volume completes the history of Cambridge University Press from the sixteenth century to the late twentieth. It examines the ways by which the Pr...
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cena:
594,45 zł |
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American Literary Publishing in the Mid-Nineteenth Century: The Business of Ticknor and Fields
ISBN: 9780521454698 / Angielski / Twarda / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study of some of the central questions in literary publishing in mid-nineteenth-century North America and Britain is addressed through examination of the unusually rich archives of one of the preeminent literary publishers of the time. Michael Winship analyzes the records and publications of Boston-based Ticknor and Fields, revealing how its books were produced, marketed and distributed, and the extent of its expenses and profits. He goes on to show how an investigation of Ticknor and Fields enriches our understanding of the literary and cultural history of North America and Britain.
This study of some of the central questions in literary publishing in mid-nineteenth-century North America and Britain is addressed through examinatio...
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cena:
436,65 zł |
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The Restoration Newspaper and Its Development
ISBN: 9780521520317 / Angielski / Miękka / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a major survey of the English newspaper and the way it developed from 1660 to the early eighteenth century, a crucial period in its long history. Professor Sutherland's approach is comprehensive and topics covered include: the administration of newspapers, their sources of information, the reliability of reporting, the contributions of country and foreign correspondents, and the extent to which papers were able to print political news and express political opinions in a period of government repression. A final chapter provides an account of the chaotic and often dangerous lives...
This book is a major survey of the English newspaper and the way it developed from 1660 to the early eighteenth century, a crucial period in its long ...
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cena:
242,85 zł |
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Cheap Bibles: Nineteenth-Century Publishing and the British and Foreign Bible Society
ISBN: 9780521522120 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The cheap Bibles of nineteenth-century Britain were read in millions of homes, and were also potent symbols of national virtue. In an age of social ferment, cheap Bibles - most published by the British and Foreign Bible Society - represented both the promise of mass literacy and the benefits of industrialisation. This book, based on correspondence and other archival records, tells the story of the BFBS from two perspectives: its place in the history of publishing and printing and in contemporary society. The BFBS, founded in 1804, grew out of the evangelical revival and became a popular...
The cheap Bibles of nineteenth-century Britain were read in millions of homes, and were also potent symbols of national virtue. In an age of social fe...
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cena:
339,00 zł |
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American Literary Publishing in the Mid-Nineteenth Century: The Business of Ticknor and Fields
ISBN: 9780521526661 / Angielski / Miękka / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study of some of the central questions in literary publishing in mid-nineteenth-century North America and Britain is addressed through examination of the unusually rich archives of one of the preeminent literary publishers of the time. Michael Winship analyzes the records and publications of Boston-based Ticknor and Fields, revealing how its books were produced, marketed and distributed, and the extent of its expenses and profits. He goes on to show how an investigation of Ticknor and Fields enriches our understanding of the literary and cultural history of North America and Britain.
This study of some of the central questions in literary publishing in mid-nineteenth-century North America and Britain is addressed through examinatio...
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cena:
339,00 zł |
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Foxe's 'Book of Martyrs' and Early Modern Print Culture
ISBN: 9780521863810 / Angielski / Twarda / 370 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book was first published in 2006. Second only to the Bible and Book of Common Prayer, John Foxe's Acts and Monuments, known as the Book of Martyrs, was the most influential book published in England during the sixteenth and seventeenth centuries. The most complex and best-illustrated English book of its time, it recounted in detail the experiences of hundreds of people who were burned alive for their religious beliefs. John N. King offers the most comprehensive investigation yet of the compilation, printing, publication, illustration, and reception of the Book of Martyrs. He charts its...
This book was first published in 2006. Second only to the Bible and Book of Common Prayer, John Foxe's Acts and Monuments, known as the Book of Martyr...
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cena:
513,16 zł |
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Print Culture in Renaissance Italy: The Editor and the Vernacular Text, 1470-1600
ISBN: 9780521893022 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The emergence of print in late fifteenth-century Italy gave a crucial new importance to the editors of texts, who could strongly influence the interpretation and status of texts by determining the form and context in which they would be read. Brian Richardson examines the Renaissance production, circulation and reception of texts by earlier writers including Dante, Petrarch, Boccaccio and Ariosto, as well as popular contemporary works of entertainment. In so doing he sheds light on the impact of the new printing and editing methods on Renaissance culture.
The emergence of print in late fifteenth-century Italy gave a crucial new importance to the editors of texts, who could strongly influence the interpr...
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cena:
288,39 zł |
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Before Copyright: The French Book-Privilege System 1498-1526
ISBN: 9780521893152 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. When printing first began, a new book automatically fell into the public domain upon publication. Only a special law or privilegium enacted by a competent authority could protect it from being reprinted without the consent of the author or publisher. Such privileges for books are attested before 1480, but in Germany and Italy their efficacy was limited to a relatively small area by the political fragmentation of the country. During the 1480s and 1490s France became one of Europe's main centres of book production and, as competition intensified, privileges were sought there from 1498. Although...
When printing first began, a new book automatically fell into the public domain upon publication. Only a special law or privilegium enacted by a compe...
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cena:
247,92 zł |
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Literature in the Marketplace: Nineteenth-Century British Publishing and Reading Practices
ISBN: 9780521893930 / Angielski / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This innovative collection of essays addresses important issues in the history of the book. The multidisciplinary essays consider different aspects of the production, circulation, and consumption of printed texts, analyzing such topics as market trends, modes of publication, and the use of pseudonyms by women writers. Contributors draw on speech act, reader response and gender theory in addition to historical, narratological, materialist, and bibliographical perspectives to study authors such as Dickens, the Brontes and George Eliot.
This innovative collection of essays addresses important issues in the history of the book. The multidisciplinary essays consider different aspects of...
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cena:
252,98 zł |
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British Literary Culture and Publishing Practice, 1880-1914
ISBN: 9780521893947 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is about the radical transformation of British literary culture during the period 1880 to 1914 as seen through the early publishing careers of Joseph Conrad, Arnold Bennett and Arthur Conan Doyle. Peter D. McDonald examines the cultural politics of the period by considering the social structure of the literary world in which these writers worked. By tracing the complex network of relationships among writers, publishers, reviewers and readers, McDonald demonstrates the importance of social history and publishing to questions of critical interpretation.
This book is about the radical transformation of British literary culture during the period 1880 to 1914 as seen through the early publishing careers ...
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cena:
318,76 zł |
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Starting from Scratch: A Different Kind of Writers' Manual
ISBN: 9780553346305 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From the best-selling author of Rubyfruit Jungle and Bingo, here is a writers' manual as provocative, frank, and funny as her fiction. Unlike most writers' guides, this one had as much to do with how writers live as with mastering the tools of their trade. Rita Mae Brown begins with a very personal account of her own career, from her days as a young poet who had written a novel no publisher wanted to take a chance on, right up to her recent adventures as a Hollywood screenwriter. In a sassy style that makes her outspoken advice as entertaining as it is useful, she provides...
From the best-selling author of Rubyfruit Jungle and Bingo, here is a writers' manual as provocative, frank, and funny as her fiction. U...
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cena:
80,80 zł |