The author suggests that architects and engineers facing the challenges and changes of the construction marketplace in the next century need to develop a marketing agenda which can be supported and reinforced at every level. This work develops a comprehensive marketing discipline that is relevant and applicable to both small and large practices. The marketing discipline of scenario planning, synthesis marketing and strategic mapping is forward looking and intuitive - a radical move away from retrospective, analytical methods of traditional marketing.
The author suggests that architects and engineers facing the challenges and changes of the construction marketplace in the next century need to develo...
The emergence of print in late fifteenth-century Italy gave a crucial new importance to the editors of texts, who could strongly influence the interpretation and status of texts by determining the form and context in which they would be read. Brian Richardson examines the Renaissance production, circulation and reception of texts by earlier writers including Dante, Petrarch, Boccaccio and Ariosto, as well as popular contemporary works of entertainment. In so doing he sheds light on the impact of the new printing and editing methods on Renaissance culture.
The emergence of print in late fifteenth-century Italy gave a crucial new importance to the editors of texts, who could strongly influence the interpr...
This is a full-length study of a topic of central importance to the development of Italian and European culture. The spread of printing to Renaissance Italy had a dramatic impact on all users of books. As works came to be diffused more widely and cheaply, and reading became a more popular activity, so authors adapted their writing and methods of publishing to the demands and opportunities of the new medium. Brian Richardson focuses on the interaction between the book industry and written culture at this crucial period.
This is a full-length study of a topic of central importance to the development of Italian and European culture. The spread of printing to Renaissance...
The emergence of print in late fifteenth-century Italy gave a crucial new importance to the editors of texts, who could strongly influence the interpretation and status of texts by determining the form and context in which they would be read. Brian Richardson examines the Renaissance production, circulation and reception of texts by earlier writers including Dante, Petrarch, Boccaccio and Ariosto, as well as popular contemporary works of entertainment. In so doing he sheds light on the impact of the new printing and editing methods on Renaissance culture.
The emergence of print in late fifteenth-century Italy gave a crucial new importance to the editors of texts, who could strongly influence the interpr...
After some years using published material to teach newcomers the rudiments of bridge bidding, the author became somewhat disillusioned with the approach advocated in the majority of beginning bridge texts. The matters that particularly concerned him were related to the view espoused by many bridge teachers that it is important to keep all bidding 'natural' so as not to confuse beginners. The author felt that if confusion exists, it is likely to be the teaching approach that causes the confusion, rather than the subject matter itself. The proponents of this 'natural' bidding approach, decline...
After some years using published material to teach newcomers the rudiments of bridge bidding, the author became somewhat disillusioned with the approa...
George Eliot wrote that man cannot do without the make-believe of a beginning. Beginnings, it turns out, can be quite unusual, complex, and deceptive. The first major volume to focus on this critical but neglected topic, this collection brings together theoretical studies and critical analyses of beginnings in a wide range of narrative works spanning several centuries and genres. The international and interdisciplinary scope of these essays, representing every major theoretical perspective including feminist, cognitive, postcolonial, postmodern, rhetorical, ethnic, narratological, and...
George Eliot wrote that man cannot do without the make-believe of a beginning. Beginnings, it turns out, can be quite unusual, complex, and deceptive....
