Kategoria BISAC: Language Arts & Disciplines >> Publishers & Publishing Industry

The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail.

The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodologyin, simply, the professionalism of management at all levels.""

This book examines literary authorship in the twentieth century and covers such topics as publishing, book distribution, the trade editor, the literary agent, the magazine market, subsidiary rights, and the blockbuster mentality.

"Any number of books explain ""how to write a book,"" but getting a book published is the hard part. Aside from talent, writers need a strategy for distinguishing their efforts from countless others. (No, don't use pink paper.) Paul B. Brown has been an author on a dozen books with sales totaling more than 2 million copies. So you could say he knows what it takes. In Getting Published, Brown offers a straightforward approach to test-marketing book ideas, creating strong proposals, reaching the right editors and agent, and more.

Equally important, he provides...

In the mid-1910s, what historians call the Golden Age of Chinese Capitalism began, accompanied by a technological transformation that included the drastic expansion of China's Gutenberg revolution. Gutenberg in Shanghai is a brilliant examination of this process. It finds the origins of that revolution in the country's printing industries of the late imperial period and analyzes their subsequent development in the Republican era.

Under diverse social, political, and economic influences, this technological and cultural revolution saw woodblock printing replaced with Western mechanical...

The business of making an American literary icon

The Lousy Racket is a thorough examination of Ernest Hemingway's working relationship with his American publisher, Charles Scribner's Sons, and with his editors there: Maxwell Perkins, Wallace Meyer, and Charles Scribner III. This first critical study of Hemingway's professional collaboration with Scribners also details the editing, promotion, and sales of the books he published with the firm from 1926 to 1952 and provides a fascinating look into the American publishing industry in the early twentieth century.

"A real writing life is not something you do merely for a day or a month or a year," Huddle asserts. "For a writer, the one truly valuable possession is the ongoing work--the writing habit, which may take some getting used to, but which...