Kategoria BISAC: Language Arts & Disciplines >> Journalism

This innovative advanced level course in Japanese teaches appropriate language use in real life situations. With an emphasis on listening and speaking skills, the course takes a descriptive approach, demonstrating the variations that exist among Japanese speakers. Authentic sample dialogues demonstrate a range of generally preferred language uses, giving the student the tools to communicate in an effective and culturally appropriate manner.

Organized according to frequently used functions of speech, such as requesting, apologizing, refusing and thanking and complimenting,...

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets - including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present...

What we don't know can hurt us--and does so every day. Climate change, health care policy, weapons of mass destruction, an aging infrastructure, stem cell research, endangered species, space exploration--all affect our lives as citizens and human beings in practical and profound ways. But unless we understand the science behind these issues, we cannot make reasonable decisions--and worse, we are susceptible to propaganda cloaked in scientific rhetoric.

To convey the facts, this book suggests, scientists must take a more active role in making their work accessible to the media, and...

An eviscerating look at the state of journalism in the age of the 24 hour news cycle by a Pulitzer Prize-winning television critic and a veteran news correspondent.

No Time To Think focuses on the insidious and increasing portion of the news media that, due to the dangerously extreme speed at which it is produced, is only half thought out, half true, and lazily repeated from anonymous sources interested in selling opinion and wild speculation as news. These news item can easily gain exposure today, assuming a life of their own while making a mockery of journalism and creating...

Sports journalism, once dismissed as the 'toyshop' editorial department, has grown in importance as sport has become bigger and bigger business, generating billions in revenue to those who own teams, franchises, tournaments and organisations. Millions consume their newspapers from back to front and the audience for Britain's only 24 sports news channel more than eclipses news rivals.

This book gives aspiring journalists and those reporters looking to move into sports journalism an inside track on what is needed to succeed in one of the most competitive media markets. Sports...

This book exploresthe role of language and images in newspaper, radio, online and televisionnews. The authors introduce useful frameworks for analysing language, image andthe interaction between the two, and illustrate these with authentic newsstories from around the English-speaking world, ranging from the Oktoberfest toenvironmental disasters to the killing of Osama bin Laden. This analysispersuasively illustrates how events are re-told in the news and made'newsworthy' through both language and image. This clearly written andaccessible introduction to news discourse is essential...

This book exploresthe role of language and images in newspaper, radio, online and televisionnews. The authors introduce useful frameworks for analysing language, image andthe interaction between the two, and illustrate these with authentic newsstories from around the English-speaking world, ranging from the Oktoberfest toenvironmental disasters to the killing of Osama bin Laden. This analysispersuasively illustrates how events are re-told in the news and made'newsworthy' through both language and image. This clearly written andaccessible introduction to news discourse is essential...

German Grammar in Context presents an accessible and engaging approach to learning grammar. Each chapter opens with a real-life extract from a German newspaper, magazine, poem, book or internet source and uses this text as the starting point for explaining a particular key area of German grammar. A range of exercises follow at the end of the chapter, helping students to reinforce and test their understanding, and an answer key is also provided at the back of the book.

This second edition features:

• Updated texts with current newspaper and magazine articles and new...