Kategoria BISAC: Language Arts & Disciplines >> Journalism

This new edition of the Modern French Grammar is an innovative reference guide to French, combining traditional and function-based grammar in a single volume. Divided into two parts, Part A covers traditional grammatical categories such as word order, nouns, verbs and adjectives and Part B is organized around language functions and notions such as:

• giving and seeking information
• describing processes and results
• expressing likes, dislikes and preferences.

With a strong emphasis on contemporary usage, all grammar points and functions are...

The Language of the News investigates and critiques the conventions of language used in newspapers and provides students with a clear introduction to critical linguistics as a tool for analysis.

Using contemporary examples from UK, USA and Australian newspapers, this book deals with key themes of representation - from gender and national identity to 'race'- and looks at how language is used to construct audiences, to persuade, and even to parody. It examines debates in the newspapers themselves about the nature of language including commentary on political correctness, the...

Changing English examines the history of English from its origins in the fifth century to the present day. It focuses on the radical changes that have taken place in the structure of English over a millennium and a half, detailing the influences of migration, colonialism and many other historical, social and cultural phenomena. Expert authors illustrate and analyze dialects, accents and the shifting styles of individual speakers as they respond to changing circumstances. The reader is introduced to many key debates relating to the English language, illustrated by specific examples...

Developing Writing Skills in German, is a unique course designed to improve the reading and writing skills of intermediate students of German. Presenting a wide range of authentic written materials, the book aims to develop reading strategies and the ability to write texts of various types - essays, articles and reviews - while imparting an understanding of important aspects of German society.

From the environment to consumerism, each chapter focuses on a different theme and concentrates on the advancement of particular skills; all the chapters conclude with a task...

Intermediate Irish is a jargon-free workbook examining the most commonly used grammatical structures within the Irish language. Focusing on the repeated use of grammatical patterns, the Grammar develops an understanding of the structures presented, making the forms familiar and automatic for learners.

This user-friendly workbook includes:

• terminology introduced and explained with multiple examples
• exercises in the grammatical forms introduced in the text
• translation exercises
• an exercise key.

The book offers a detailed examination of features which previous studies have tended to neglect, such as editorial formats (News, Op Ed pages, readers' letters, cartoons, obituaries, advice columns, features and opinion columns), aspects of newspaper design (page layout, photographs, supplements, online editions, headlines, the emergence of the...

This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.

Features include:

• evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the...

New Media: A Critical Introduction is a comprehensive introduction to the culture, history, technologies and theories of new media. Written especially for students, the book considers the ways in which 'new media' really are new, assesses the claims that a media and technological revolution has taken place and formulates new ways for media studies to respond to new technologies.

The authors introduce a wide variety of topics including: how to define the characteristics of new media; social and political uses of new media and new communications; new media technologies,...

Cantonese: A Comprehensive Grammar is a complete reference guide to Cantonese as spoken by native speakers in Hong Kong. It presents a fresh and accessible description of the language, concentrating on the real patterns of use in current Cantonese. This makes it the ideal reference source for all learners and users of Cantonese, irrespective of level, in schools, colleges, universities and adult classes of all types. Moreover, it will provide a lasting and reliable resource for all fluent speakers of the language.

The book is organized to promote a thorough understanding...

The new edition of this comprehensive course in Spanish-English translation offers advanced students of Spanish a challenging yet practical approach to the acquisition of translation skills, with clear explanations of the theoretical issues involved.

A variety of translation issues are addressed, including:

• cultural differences
• register and dialect
• grammatical differences
• genre.

With a sharper focus, clearer definitions and an increased emphasis on up-to-date real world translation tasks, this second edition features...

Basic Yiddish: A Grammar and Workbook comprises an accessible reference grammar with related exercises in a single volume.

The workbook is structured around 25 short units, each presenting relevant grammar points which are explained using multiple examples in jargon-free language.

Basic Yiddish is suitable for both class use as well as independent study. Key features include:

• a clear, accessible format
• many useful language examples
• jargon-free explanations of grammar
• abundant exercises with a full answer...

Booklist Top of the List Reference Source

The heir and successor to Eric Partridge's brilliant magnum opus, The Dictionary of Slang and Unconventional English, this two-volume New Partridge Dictionary of Slang and Unconventional English is the definitive record of post WWII slang.

Containing over 60,000 entries, this new edition of the authoritative work on slang details the slang and unconventional English of the English-speaking world since 1945, and through the first decade of the new millennium, with the same thorough, intense,...

The Mongolic Languages represents the first comprehensive treatment of the Mongolic language family in English.

The Mongolic languages form a linguistically well defined but geographically widely dispersed family of more than a dozen separate languages, distributed from East and North Asia (Mongolia, Manchuria and Southern Siberia) to Central and West Asia (Northern Tibet, Gansu, Sinkiang, Northern Afghanistan and the Caspian Region).

Written by a team of international specialists, this in-depth volume is divided into twenty chapters. The first three chapters focus...