Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets

ISBN-13: 9780415871525 / Angielski / Miękka / 2010 / 480 str.

Carroll, Craig

Opis

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets - including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including:

• the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition
• the impact of media favorability on the public's organizational images of these firms
• how media coverage of specific public issues and news topics relates to the associations people form of specific firms.

Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries' borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.

Spis treści

Introduction -- Craig Carroll, University of North Carolina at Chapel Hill Section I: Corporate Reputation and the News Media in Developed Markets United States -- Craig Carroll, University of North Carolina at Chapel Hill Denmark-- Peter Kjaer, Copenhagen Business School, DK Finland -- Vilma Luoma-aho, University of Jyväskylä, FL France -- Roei Davidson, University of Michigan Germany *-- Guenter Bentele, University of Leipzig Greece -- Philemon Bantimaroudis, University of the Aegean Italy -- Davide Ravasi, Bocconi Business School, IT Japan -- Toshio Takeshito, Meiji University, JP Netherlands -- May-May Meijer, Free University of Amsterdam Norway -- Peggy Simcic Brønn, BI Norwegian School of Management Spain*-- Angel Arrese, Universidad de Navarra Sweden -- Maria Grafström, Uppsala University, SV Switzerland -- Mark Eisenegger, University of Zurich, CH United Kingdom* --Kevin Money, Henley Management College Australia -- Elizabeth Dougall, University of North Carolina Section II: Corporate Reputation and the News Media in Emerging Markets Argentina-- Federico Rey Lennon, Pontificia Universidad Católica AR Brazil-- Ana Luisa de Castro Almeida, Pontifícia Universidade Católica de Minas Gerais, BR Chile-- Martin Kunc, Universidad Adolfo Ibañez, CL China-- Lifeng Deng, Wuhan U, CN Egypt -- Kevin L. Keenan, American University, Cairo, EG India--PN Vasanti, Center for Media Research, IN Israel-- Guy Golan, Seton Hall University Russia-- Katerina Tsetsura, University of Oklahoma, RU South Korea-- Heewon Cha, Ewha Women’s University, SK Turkey-- Serra Görpe, Istanbul University, TK Section III: Corporate Reputation and the News Media in Frontier Markets Nigeria-- Tayo Otubanjo, MC Connect, NG Slovenia-- Dejan Vercic, University of Ljubljana United Arab Emirates-- Timothy Walters, Zayed University, IR Section IV: Corporate Reputation and the News Media Around the World: Global Media Literacy Summary and Future Research-- Craig Carroll, University of North Carolina at Chapel Hill

O autorze

Craig E. Carroll (Ph.D., University of Texas at Austin) is Assistant Professor in the School of Journalism and Mass Communication at the University of North Carolina at Chapel Hill.