Kategoria BISAC: Language Arts & Disciplines >> Communication Studies

Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels.

In addition to important foundational...

"New Directions offers the best graduate/professional level introduction to the field of interpersonal communication currently available. It is compact, accessible, and authoritative."
--Mac Parks, Journal of Communication

Presenting today's cutting-edge interpersonal communication research and reflecting on the changes that have occurred over the past three decades, New Directions in Interpersonal Communication Research is relevant and useful to a broad audience, from advanced undergraduate students to the most...

"New Directions offers the best graduate/professional level introduction to the field of interpersonal communication currently available. It is compact, accessible, and authoritative."
--Mac Parks, Journal of Communication

Presenting today's cutting-edge interpersonal communication research and reflecting on the changes that have occurred over the past three decades, New Directions in Interpersonal Communication Research is relevant and useful to a broad audience, from advanced undergraduate students to the most...

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research.

The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future...

"Presidential Communication" is the first book to combine a study of the presidency with communications. First it builds a base for the rhetorical presidency--what it means and how it works--and why an Approach based on an analysis of presidential rhetoric and persuasion works better than others to uncover the essential nature of the office. The authors also examine the presidency from the major areas of concentration traditionally found in communications scholarship. The theoretical discussion is reinforced with case studies drawn from recent history.

This volume provides a comprehensive look at the future of new media into the twenty-first century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different than the media of today. This volume provides key insights into how the changes in the communications disciplines will impact upon advertising, broadcasting, public relations, marketing, and sales promotion.

After examining the trends and changes in established media, the book looks at the information industry and new technologies, the new print media,...

Filling a crucial gap in research on the presidency and presidential communication, "Within These Walls" goes beyond the study of presidential speeches and examines the organizational structure, systems of information flow, and communication styles in the administrations of Franklin Roosevelt through Ronald Reagan. Focusing principally on the post-Watergate presidents, this book illustrates that a primary dimension of presidential communication is not that which is spoken during public addresses but that which takes place between the chief executive and his senior staff. Patricia...

This text for communications specialists marks a departure from earlier studies by approaching the subject of communication programs and crisis response holistically, concentrating on how mass communication plans, programs, and campaigns, special event and crisis response techniques must be coordinated in order to be effective. The study establishes the link between the parent organization's public relations concept and the communication methods it should employ and outlines the design and implementation of those programs for both short-term needs and crisis or disaster response.

The...

The Political Pundits surveys in detail the small, elite group of persons who comment on and analyze politics in newspapers and newsmagazines, on radio and television, through lectures, books, and all other forms of political media. Dan Nimmo and James E. Combs discuss the key political role pundits play, their methods and strategies, and the potential danger they present to American political life. Our democracy is being transformed into a punditocracy, which replaces serious citizen debate with discussion guided by show business values. Punditry, Nimmo and Combs argue, produces...

This unique study is the first to focus specifically on political communication ethics. Denton has brought together a group of works that address ethical concerns related to political communication, including political culture, campaigns, media, advertising, ghostwriting, discourse, politicians, and new technologies. All of the contributors raise a number of salient questions and discuss various methods, criteria, and issues for exploring and addressing ethical concerns.

These ten chapters cover a range of topics that include the ethics of popular culture, political advocacy, ethics and...

This unique study is the first to focus specifically on political communication ethics. Denton has brought together a group of works that address ethical concerns related to political communication, including political culture, campaigns, media, advertising, ghostwriting, discourse, politicians, and new technologies. All of the contributors raise a number of salient questions and discuss various methods, criteria, and issues for exploring and addressing ethical concerns.

These ten chapters cover a range of topics that include the ethics of popular culture, political advocacy, ethics and...