Kategoria BISAC: Language Arts & Disciplines >> Communication Studies

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research.

The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future...

The 1988 Presidential campaign, considered by many to be one of the most negative in recent history, is candidly reviewed by the people who ran the campaigns of the 15 announced candidates. They tell why their candidate undertook the campaign, how they planned to win, how they assessed their strengths and weaknesses and their strategies for overcoming obstacles. Top officials of the Bush and Dukakis campaigns answer questions and exchange opinions about campaign advertising, organization, fundraising, conventions, vice presidential selection, and debate strategies. The role of the press is...

The 1988 Presidential campaign, considered by many to be one of the most negative in recent history, is candidly reviewed by the people who ran the campaigns of the 15 announced candidates. They tell why their candidate undertook the campaign, how they planned to win, how they assessed their strengths and weaknesses and their strategies for overcoming obstacles. Top officials of the Bush and Dukakis campaigns answer questions and exchange opinions about campaign advertising, organization, fundraising, conventions, vice presidential selection, and debate strategies. The role of the press is...

Focusing on the adoption of color television standards in France, this work notes the degree to which technical standards are the result of political and economic phenomena and demonstrates how small technical differences are exploited for large gains.

This book identifies, documents, and analyzes the major dimensions of U.S. prime-time TV content. By exmining fictional TV series run in prime-time and on Saturday mornings over three seasons, the author and his research team have put together a fascinating study of American society according to television.

This book identifies, documents, and analyzes the major dimensions of U.S. prime-time TV content. By exmining fictional TV series run in prime-time and on Saturday mornings over three seasons, the author and his research team have put together a fascinating study of American society according to television.

This books uses information to reveal the current interconnections between domestic and foreign economic, cultural and political developments in the information sector. It analyzes the international and national factors promoting the development of the emerging information society and exmaines the weaknesses of existing information systems, critiquing their durability, applicability and ultimate desirability.

This volume brings together original analyses about how the Middle East is depicted on U.S. television news. It analyzes some of the most intensely reported news stories of the past decade. Its revealing studies also show how broadcasting on Middle Ease issues has changed in recent years. These studies offer important and provocative findings regarding crucual issues in Middle East coverage.

This volume describes the use of mass media and other communication channels by corporations, bureaucrats, politicians and consumer advocates to influence the development and implementation of public policy in areas of science, technology and social service delivery. It provides answers to the critical question--who sets the media agenda, how, and for what purposes. This book is the first to reveal the degree of inequality that exists between participants in any policy debate.

This book covers a variety of topics on newspaper and television coverage including the media and voting in presidential elections, coverage of the 1980 debates, the primaries, polls, economics and energy issues, print and broadcast coverage as compared with the 1976 and 1972 elections, and the influence of TV treatment of the campaign on voting behavior.

This books systematically assesses the role of government in the computerization of U.S. and world society. Part One traces the evolution of postwar policy for domestic telematics--in parallel with growing corporate demand for merged computer-communication services under private mastery. Part Two extends the arguments to the international sphere, as the structure of corporate enterprise is now essentially transnational. Part Three returns to Government's other critical role in the computerization process, as a market for advanced telematics equipment and services.

This volume is the first in-depth study of the relationship between Hollywood and its financiers from the early film entrepeneuers who established the trade at the turn of the century, through the present day multinational, diversified film coporations that dominate the communication/entertainment industry of the world. Specific case studies are drawn from primary sources and crucial questions of financial control and corporate power are examined in light of their broader implications for media production and distribution.

This volume takes a critical look at the specific forecasts and broader perspecives that shape popular understanding of a communications revolution. The book concentrates on the area of videotex, an outgrowth of cable television that makes use of computers, television, and telephone technology to produce a powerful information/communication system. Videotex draws on the major developments in microelectronics for information processing and communication used by many businesses and governments throughout the world. The potential of videotext for mass market penetration makes it an excellent...