Sarah Sanderson King Ted J., III Smith William C. Adams
Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theories for leadership, marketing, and stockholder communication. Best practice limitations are also revealed in the cases of IBM, the Bumper Works, and Asea Brown and Boveri, where organizational learning, a firm's timeline, and corporate culture made implementation difficult. Taken collectively, these case studies suggest several ways in which benchmarking can become an important research methodology and theorist tool for understanding excellence...
Through case studies of communication best practices at Dell, General Electric, Microsoft, and Monsanto, this book provides specific and powerful theo...
This volume brings together original analyses about how the Middle East is depicted on U.S. television news. It analyzes some of the most intensely reported news stories of the past decade. Its revealing studies also show how broadcasting on Middle Ease issues has changed in recent years. These studies offer important and provocative findings regarding crucual issues in Middle East coverage.
This volume brings together original analyses about how the Middle East is depicted on U.S. television news. It analyzes some of the most intensely...
This book covers a variety of topics on newspaper and television coverage including the media and voting in presidential elections, coverage of the 1980 debates, the primaries, polls, economics and energy issues, print and broadcast coverage as compared with the 1976 and 1972 elections, and the influence of TV treatment of the campaign on voting behavior.
This book covers a variety of topics on newspaper and television coverage including the media and voting in presidential elections, coverage of the...
