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Vater und Sohn Band 2: Bildgeschichten von Erich Ohser mit Versen von Inge Rosemann
ISBN: 9783837017649 / Niemiecki / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der Zeichner und Karikaturist Erich Ohser (1903-1944) wurde beruhmt durch seine Bildfolgen: "Vater und Sohn," die er als Gegner des Nationalsozialismus nur unter dem Pseudonym e. o. plauen veroffentlichen durfte. - Nach einer Denunziation entzog er sich in der Nacht zum 6. April 1944 durch Freitod der Verurteilung durch den Volksgerichtshof. Er hinterlie seine Ehefrau mit dem kleinen Sohn Christian. Die bis heute unverandert beliebten und bewunderten Bildgeschichten hat die Verfasserin mit eigenen Versen versehen.
Der Zeichner und Karikaturist Erich Ohser (1903-1944) wurde beruhmt durch seine Bildfolgen: "Vater und Sohn," die er als Gegner des Nationalsozialismu...
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cena:
95,62 zł |
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Vater und Sohn Band 3: Bildgeschichten von Erich Ohser mit Versen von Inge Rosemann
ISBN: 9783837017670 / Niemiecki / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der Zeichner und Karikaturist Erich Ohser (1903-1944) wurde beruhmt durch seine Bilgeschichten: "Vater und Sohn," die er als Gegner des Nationalsozialismus nur unter dem Pseudonym e. o. plauen veroffentlichen durfte. - Nach einer Denunziation entzog er sich in der Nacht zum 6. April 1944 durch Freitod der Verurteilung durch den Volksgerichtshof. Er hinterlie seine Ehefrau mit dem kleinen Sohn Christian. Die bis heute unverandert beliebten und bewunderten Bildgeschichten hat die Verfasserin mit eigenen Versen versehen.
Der Zeichner und Karikaturist Erich Ohser (1903-1944) wurde beruhmt durch seine Bilgeschichten: "Vater und Sohn," die er als Gegner des Nationalsozial...
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cena:
98,37 zł |
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Brand Management in Emerging Markets: Theories and Practices
ISBN: 9781466662421 / Angielski / Twarda / 337 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth. Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and...
Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building amon...
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cena:
1159,10 zł |
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All-American Ads of the 50s
ISBN: 9783836551328 / Angielski / Twarda / 680 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A plethora of 1950s ads covering just about anything the dollar could buy, from Las Vegas vacations to cigarettes as healthy mood enhancers. More than a record of bygone products and campaigns, these colorful ads provide an evocative record of everyday American life when McCarthyism was rife and capitalism was king.
A plethora of 1950s ads covering just about anything the dollar could buy, from Las Vegas vacations to cigarettes as healthy mood enhancers. More than...
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cena:
135,77 zł |
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Revolution of the Eye: Modern Art and the Birth of American Television
ISBN: 9780300207934 / Angielski / Twarda / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An engaging exploration of the relationship between avant-garde art and American network television from the 1940s through the 1970s
The aesthetics and concepts of modern art have influenced American television ever since its inception in the 1930s. In return, early television introduced the public to the latest trends in art and design. This engaging catalogue comprehensively examines the way avant-garde art shaped the look and content of network television in its formative years, from the 1940s through the mid-1970s. It also addresses the larger cultural and social... An engaging exploration of the relationship between avant-garde art and American network television from the 1940s through the 1970s |
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204,75 zł |
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Rap Tees: A Collection of Hip-Hop T-Shirts 1980-1999
ISBN: 9781576877753 / Angielski / Twarda / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. One of the world's foremost collectors of all things hip-hop, DJ Ross One presents--for the first time ever--a much sought after collection of T-shirts in this lushly produced and detailed catalog showcasing over 500 of the genre's best. Rap Tees outshines all other rap tee collections and will be the definitive reference for generations to come. Providing not only a valuable reference and style guide to these ultra-rare shirts, Rap Tees is also a unique chronology of the history of hip-hop.
Beginning with the earliest rap concert shirts from the Sugar Hill Gang and New York Fresh Fest,... One of the world's foremost collectors of all things hip-hop, DJ Ross One presents--for the first time ever--a much sought after collection of T-shirt...
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cena:
174,08 zł |
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Design Anthropology: Object Cultures in Transition
ISBN: 9781474259040 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Design Anthropology brings together leading international design theorists, consultants and anthropologists to explore the changing object culture of the 21st century. Decades ago, product designers used basic market research to fine-tune their designs for consumer success. Today the design process has been radically transformed, with the user center-stage in the design process. From design ethnography to culture probing, innovative designers are employing anthropological methods to elicit the meanings rather than the mere form and function of objects. This important volume... Design Anthropology brings together leading international design theorists, consultants and anthropologists to explore the changing object c... |
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492,77 zł |
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Digital Fonts and Reading
ISBN: 9789814759533 / Angielski / Twarda / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book is a collection of invited chapters by renowned experts and is part of a series on Language Processing, Pattern Recognition, and Intelligent Systems.
The book is a collection of invited chapters by renowned experts and is part of a series on Language Processing, Pattern Recognition, and Intelligent ...
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cena:
508,33 zł |
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Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application
ISBN: 9783658178215 / Angielski / Miękka / 386 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10 propositions, which capture dynamics of consumers' contemporary search and decision behavior and allow for a more differentiated assessment of brand performance across the buying cycle. The model's value add is investigated based on two survey-based studies from the automotive and the electricity industry. Using logistic regression analysis, the author uncovers insightful differences in the determinants...
Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-b...
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cena:
346,16 zł |
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Design, Form, and Chaos
ISBN: 9780300230918 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "To have the preeminent graphic designer in America--the leading proponent of the Modern--intelligently and forcefully speak out makes this a document for today and the ages. Rand's book is a classic." --Stephen Heller (1993)
Paul Rand (1914-1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, Design, Form, and Chaos is now back in print. Exploring graphic design challenges such as the values behind aesthetics,... "To have the preeminent graphic designer in America--the leading proponent of the Modern--intelligently and forcefully speak out makes this a docum...
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cena:
232,05 zł |
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Markennarrative in Der Unternehmenskommunikation
ISBN: 9783658177270 / Niemiecki / Miękka / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Pablo Neder zeigt auf, wie Geschichten im Allgemeinen und Unternehmensgeschichten im Speziellen beim Konsumenten wirken und weshalb sie weitererzahlt werden. Dabei wird theoretisch wie empirisch dargelegt, dass Unternehmensgeschichten viele Potentiale fur das Markenmanagement bereithalten, die in Wissenschaft und Praxis bisher kaum genutzt werden. Anhand eines interdisziplinaren Ansatzes wird veranschaulicht, welche Faktoren die Erfolgsaussichten des Storytellings im Rahmen der Unternehmenskommunikation beeinflussen.
Pablo Neder zeigt auf, wie Geschichten im Allgemeinen und Unternehmensgeschichten im Speziellen beim Konsumenten wirken und weshalb sie weitererzahlt ...
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cena:
285,05 zł |
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Wirkung Von Private Label Brands Auf Retailer Brands: Möglichkeiten Zur Markenprofilierung Im Deutschen Lebensmitteleinzelhandel
ISBN: 9783658182588 / Niemiecki / Miękka / 278 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Florian Horstmann baut ein Modell auf, das die Profilierungsfahigkeit von Private Label Brands fur Retailer Brands untersucht. Durch die Analyse verschiedener Private Label Brand Typen und unterschiedlicher Formen der Markenarchitekturstrategie werden Differenzen der Wirkung von Private Label Brands auf Retailer Brands innerhalb einer breit angelegten empirischen Untersuchung berucksichtigt. Der Autor zeigt auf Basis der empirischen Ergebnisse, wie Private Label Brands zielgerichtet zur Profilierung von Retailer Brands eingesetzt werden konnen. Florian Horstmann baut ein Modell auf, das die Profilierungsfahigkeit von Private Label Brands fur Retailer Brands untersucht. Durch die Analyse ve... |
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215,68 zł |
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Along the Erie Canal with the Municipal Seals of the Cities, Towns and Villages of New York
ISBN: 9780998967004 / Angielski / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Erie Canal made New York into The Empire State and transformed the shape of a young nation. Many towns and villages along the Erie Canal might never have existed if it weren't for what many called the "Eighth Wonder of the World." Every picture tells a story and so do many of the official seals of the municipalities along the Erie Canal. Their symbolism tells the story of the canal itself from the perspective of those who were directly affected. Generations of people derived their livelihood from the canal, cities and towns prospered and grew, and their seals reveal the source of... The Erie Canal made New York into The Empire State and transformed the shape of a young nation. Many towns and villages along the Erie Canal might ... |
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131,52 zł |
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Markenliebe: Konzeption Und Empirische Untersuchung Eines Ganzheitlichen Kausalanalytischen Modells
ISBN: 9783658183776 / Niemiecki / Miękka / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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233,65 zł |
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The Power of Communicating the Family Firm Status: The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness
ISBN: 9783658196981 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers.
Margarete Rosina investigates whether it makes sense for family firms to communicate their family firm status to consumers.
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cena:
192,30 zł |
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The Corporate Reputation of Multinational Corporations: An Analysis of Consumers' Perceptions of Corporate Reputation and Its Effects Across Nations
ISBN: 9783658197636 / Angielski / Miękka / 181 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and man...
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cena:
192,30 zł |
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Driving Customer Appeal Through the Use of Emotional Branding
ISBN: 9781522529217 / Angielski / Twarda / 366 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academics, students, and researchers.
Examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as mul...
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cena:
1361,93 zł |
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Grundlagen Der Markensoziologie: Die Sozialen Prinzipien Von Markenbildung Und -Führung in Theorie Und Praxis
ISBN: 9783658174200 / Niemiecki / Twarda / 241 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
251,61 zł |
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Type Matters: The Rhetoricity of Letterforms
ISBN: 9781602359734 / Angielski / Miękka / 412 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
292,82 zł |
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Type Matters: The Rhetoricity of Letterforms
ISBN: 9781602359772 / Angielski / Twarda / 412 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
488,04 zł |
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