![]() |
Twentieth-Century Design
ISBN: 9780192842046 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the...
The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known ...
|
cena:
107,28 zł |
![]() |
Newsletter Design: A Step-By-Step Guide to Creative Publications
ISBN: 9780471285922 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Newsletter Design A Step-by-Step Guide to Creative Publications "Make it dramatic. Make it readable. Make it believable." Words of advice to those who plan, design, or edit newsletters from the author of Newsletter Design, Edward A. Hamilton. Follow the advice of this designer of world-renowned publications and your newsletter will never land in the junk-mail pile. You'll learn techniques used by the most successful publications to attract readers and rivet their attention. Included in this step-by-step guide:
* Planning visual content * Fast-paced journalistic writing *... Newsletter Design A Step-by-Step Guide to Creative Publications "Make it dramatic. Make it readable. Make it believable." Words of advice to those who...
|
cena:
182,97 zł |
![]() |
French Fashion Illustrations of the Twenties: 634 Cuts from La Vie Parisienne
ISBN: 9780486254586 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Women's fashions of the 1920s continue to fascinate artists, couturiers, and students of fashion, who will welcome this treasury of French designs from that dazzling era. Carefully selected from rare issues of the famed French periodical La Vie Parisienne, over 630 royalty-free illustrations comprise a pictorial display of sophisticated couture embodying the seductive chic of the liberated woman.
Drawn with wit, flair, and charm, the line cuts depict slinky beauties in an immense variety of gowns, dresses, coats, suits, beachwear, lounging suits, capes, and other outfits. Carefully... Women's fashions of the 1920s continue to fascinate artists, couturiers, and students of fashion, who will welcome this treasury of French designs fro...
|
cena:
55,08 zł |
![]() |
930 Matchbook Advertising Cuts of the Twenties and Thirties
ISBN: 9780486295640 / Angielski / Miękka / 80 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Add period flair to a variety of graphic projects with rare cuts of advertising art promoting everything from women s accessories, quality baked goods and choice meats, to quality luggage, holiday getaways, Scientific Body Sculpturing and Dance Instruction by Experts. Practical, amusing an"
Add period flair to a variety of graphic projects with rare cuts of advertising art promoting everything from women s accessories, quality baked goods...
|
cena:
50,47 zł |
![]() |
Advertising Outdoors : Watch this Space!
ISBN: 9780714843865 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of commercial art, the development of advertising as a discipline and an industry and the role it plays in modern life, also making reference to examples of successful ad campaigns.
This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of comme...
|
cena:
140,94 zł |
![]() |
Signs and Symbols: An Illustrated Guide to Their Origins and Meanings
ISBN: 9780756633936 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From simple shapes and colors to gods, mythical beasts, sacred rituals, and global branding, over 2,000 signs and symbols are explained through text, illustrations, and photography. Grouped thematically and comprehensively cross-referenced.
From simple shapes and colors to gods, mythical beasts, sacred rituals, and global branding, over 2,000 signs and symbols are explained through text, ...
|
cena:
119,85 zł |
![]() |
The Neon Superguide Complete How-To Manual
ISBN: 9780963421944 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The "Neon Superguide Complete How-To Manual" is the successor to the Neon Principles reference and Neon Principles Workbook. This 216-page handbook combines the previous guides with upgraded-updated illustrations and text, more helpful photos and three new chapters - more than one hundred fifty pictures, tables and illustrations in all. It also includes additional exercises, savvy tips and tricks, and eight authoritative articles first printed in Sign Builder Illustrated Magazine.
The "Neon Superguide Complete How-To Manual" is the successor to the Neon Principles reference and Neon Principles Workbook. This 216-page handbook co...
|
cena:
174,93 zł |
![]() |
Hi-Res!: Amantes Sunt Amentes [With CDROM]
ISBN: 9783899550757 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Jedno z nejvýznamějších současných anglických grafických studií Hi-Res! představuje publikace doplněná DVD na příkladech prací pro firmy Nokia, Sony, Toyota, MVT či Diesel až po hudebníky Massive Attack atd.
Over the last years, Hi-ReS! has established itself as one of the world’s leading studios in the realisation and implementation of sophisticated interactive commercial projects. Its strength lies not only in its masterful linear storytelling, but also in its creation of sensual interactive experiences that pair an artistic, tongue-in-cheek approach with strong... Jedno z nejvýznamějších současných anglických grafických studií Hi-Res! představuje publikace doplněná DVD na příkladech prací pro firm...
|
cena:
342,87 zł |
![]() |
Diesel : For Successful Living
ISBN: 9780847831661 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan -For Successful Living- defined Diesel's insouciant image as well as its ads, which parody conventional commercial messages. Published on the occasion of Diesel's thirtieth anniversary, this lavishly produced volume features the iconic photography and ads from this forward-thinking company, created by groundbreaking photographers such as Terry Richardson, David La Chapelle, and Ellen Von Unwerth, among others. Also included is a DVD containing...
Diesel was one of the first fashion labels to break the classic rules of advertising and market itself with irony and humor. Its longtime slogan -For ...
|
cena:
451,92 zł |
![]() |
Imaging in Advertising: Verbal and Visual Codes of Commerce
ISBN: 9780415978811 / Angielski / Twarda / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal... The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising s... |
cena:
697,65 zł |
![]() |
Neuland
ISBN: 9788496954564 / Angielski / Miękka / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. German graphic design has undergone a dramatic metamorphosis in recent years. Young professionals and students have been demonstrating heightened technical skills and strong, individualistic styles. The emerging design generation has broken with cultural and geographical boundaries, entering the international arena and competing with cutting edge design icons worldwide. As the scope and depth of this exciting development has been under recognised, Neuland documents the future of German graphic design by presenting the best work of up-and-coming designers and design studios. This book compiles...
German graphic design has undergone a dramatic metamorphosis in recent years. Young professionals and students have been demonstrating heightened tech...
|
cena:
91,96 zł |
![]() |
Health for Sale: Posters from the William H. Helfand Collection
ISBN: 9780300171174 / Angielski / Miękka / 60 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since the late 1960s, William H. Helfand has donated more than 1,000 posters, prints, and ephemera to the Philadelphia Museum of Art's Ars Medica Collection, the world's only collection of medical prints housed in an art museum. This fascinating volume presents some 50 of the nearly 200 posters in the renowned Helfand Collection, and includes the work of prominent artists such as Jules Cheret and Leonetto Cappiello. Cheret's large, colorful lithographs elevated the commercial placard to the rank of art, while Cappiello's arresting figures revolutionized 20th-century poster design.... Since the late 1960s, William H. Helfand has donated more than 1,000 posters, prints, and ephemera to the Philadelphia Museum of Art's Ars Medica C... |
cena:
95,98 zł |
![]() |
Packaging Design
ISBN: 9783037681398 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. This title presents many examples of contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.
Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirem...
|
cena:
169,19 zł |
![]() |
The Fundamentals of Digital Advertising
ISBN: 9782940496075 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Fundamentals of Digital Advertising is an informative introduction to advertising today. It explains the modernization of the advertising industry by examining the wide array of forms that digital advertising now takes, as well as looking at the trends and technologies which are likely to be used in the future. Focusing on real-life examples, it looks at how advertising creatives have responded to the different demands of digital campaigns, giving a crucial insight into this dynamic industry. The text guides students through the exciting world of online and interactive... The Fundamentals of Digital Advertising is an informative introduction to advertising today. It explains the modernization of the advertisin... |
cena:
144,85 zł |
![]() |
Hand-Painted Signs of Kratie
ISBN: 9781478388715 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Save money on this book by buying direct from the author at http: //kratie.ghostsigns.co.uk Flying pigs, retro hairstyles and hand grenades are among some of the images found in this book celebrating the art and craft of Cambodia's hand-painted advertising. The book introduces the signs, the people who paint them, and explores their links to Cambodian art, culture and history. The stories of the signs and their makers are inseparable from events in Cambodia over the last 40 years, notably the impact of the infamous Khmer Rouge regime. This crushed both art and commerce, the two spheres of...
Save money on this book by buying direct from the author at http: //kratie.ghostsigns.co.uk Flying pigs, retro hairstyles and hand grenades are among ...
|
cena:
142,97 zł |
![]() |
Imaging in Advertising: Verbal and Visual Codes of Commerce
ISBN: 9780415978828 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal... The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising s... |
cena:
193,14 zł |
![]() |
Basics Advertising 01: Copywriting
ISBN: 9782940373680 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience -... This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images t... |
cena:
142,66 zł |
![]() |
Basics Advertising 02: Art Direction
ISBN: 9782940411214 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication. Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon prov... |
cena:
170,32 zł |
![]() |
The Fundamentals of Creative Advertising: Second Edition
ISBN: 9782940411566 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises... The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, M... |
cena:
150,21 zł |
![]() |
1st Copy Book for Advertising Copywriters and "Creative Writers"
ISBN: 9781484189986 / Angielski / Miękka / 110 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
43,56 zł |