Kategoria BISAC: Design >> Fashion & Accessories

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and...

This textbook/workbook trains students' eyes to develop a visual understanding of color and the principles of design through guided observation and engaging activities. Lavishly illustrated with full-color graphics and photos, the book demonstrates how color and other design elements are combined in nature and the visual arts. Part One presents color, the most immediately noticeable element of design. Part Two integrates color with the other design elements and shows how they interact according to the principles of design. Students can apply their learning by completing a series of...

This comprehensive introduction to accessory design gives the aspiring designer an overview of the history of fashion accessories, including a look at important contributions by brands both classic and contemporary. Genova presents a model for accessory design, from inspiration through manufacturing, and relates that process to the design of handbags and small leather goods, footwear, hats, gloves, belts, neckwear, and pocket squares. For each accessory, the text explains how the designer's creativity can be channeled into the development of styles that enhance a brand's appeal to its...

An essential primer for students and first-stop reference for professionals, The Fashion Design Reference & Specification Book takes the fashion designer through the entire design process, from conceiving a garment to marketing it.

This valuable handbook contains the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion--research, editing, design, construction, connection, and evolution--The Fashion...

Are you ready to design? Color Me Couture turns the last one hundred years of high fashion into your own personal design studio. Learn about the cuts, patterns and fabrics of the world's finest couture dresses and gowns from the most famous fashion designers...and then entirely reinvent them on your own.
On one page of each spread in the book, you'll find an elegantly finished garment inspired by fashion's greatest icons, complete with its season, style and design notes. On the opposite page, it's your turn to shine....

British fashion is characterized by oppositions: punk versus pageantry, anarchy versus monarchy, Cool Britannia versus Rule Britannia. Why has British fashion come to be so contradictory? How are these contradictions employed to "sell British"? What do they mean for consumers who "buy British"? Through an examination of iconic fashion companies Paul Smith and Mulberry, The National Fabric provides telling insights into the culture of contemporary fashion and the dilemmas of "going global." Goodrum argues that 'Britishness' is characterized less through a particular look than through...

British fashion is characterized by oppositions: punk versus pageantry, anarchy versus monarchy, Cool Britannia versus Rule Britannia. Why has British fashion come to be so contradictory? How are these contradictions employed to "sell British"? What do they mean for consumers who "buy British"? Through an examination of iconic fashion companies Paul Smith and Mulberry, The National Fabric provides telling insights into the culture of contemporary fashion and the dilemmas of "going global." Goodrum argues that 'Britishness' is characterized less through a particular look than through...

New York, Paris, London, Milan, Tokyo. This familiar list of cities conjures up the image of high fashion. This book examines the powerful relationship between metropolitan modernity and fashion culture. The authors look at the significance of certain key sites in fashion's world order and at transformations in the connections between key cities. The status of fashion capital has now become a goal for urban boosters and planners, part of the wider promotion of the "cultural economy" of major cities. In a rapidly changing global fashion system new centres like Shanghai are making claims to...