Understanding Aesthetics for the Merchandising and Design Professional

ISBN-13: 9781563678097 / Angielski / Miękka / 2010 / 416 str.

Ann Marie Fiore

Opis

Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

Spis treści

Part 1: A Primer on Aesthetics Chapter 1: Defining Aesthetic Experience Chapter 2: Apparel, Body, and Environment as Contributors to Aesthetic Experience Chapter 3: Value Derived from Products and Environments Chapter 4: Factors Influencing Aesthetic Evaluation or Preference Part 2: Element and Principle of Design of the Apparel Product and Environment Chapter 5: Visual Elements of Design Chapter 6: Visual and Tactile Elements of Design Chapter 7: Auditory and Olfactory Elements of Design Chapter 8: Complexity, Order and Novelty Chapter 9: Principles of Design Part 3: Aesthetics Related Skills and the Apparel Professional Chapter 10: Creative Activities and Skills Chapter 11: Developers, and Promoters of Textile and Apparel Products Part 4: Applications of Aesthetics Related Skills Used by Apparel Professional Chapter 12: Perceiving Form: The Body and Apparel Chapter 13: Abstracting across Products within Collections Chapter 14: Fashion Trend Forecasting Chapter 15: Communications to Promote Apparel