Fashion Public Relations

ISBN-13: 9781563677755 / Angielski / Miękka / 2010 / 416 str.

Sar Perlman

Opis

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.Instructors, contact your Sales Representative for access to Instructor's Materials.

Spis treści

Public Relations Fundamentals The Real World of Fashion Public Relations Public Opinion and the Media Setting Up a Public Relations Campaign Defining Public Relations Audiences Setting Up Public Relations Campaign Goals and Objectives Formulating, Modifying, and Selecting Public Relations Methods Developing Public Relations Stories Implementing the Public Relations Method and Creating a Media Angle Strategic Public Relations Tools Obtaining and Handling Media Coverage Media Relations Community Relations and Nonprofit Organizations Executive Functions and Duties Productivity, Budgeting, and Cost Accountability Crisis Management Administration