Kategoria BISAC: Computers >> Internet - General

Today -- following housing bubbles, bank collapses, and high unemployment -- the Internet remains the most reliable mechanism for fostering innovation and creating new wealth. The Internet's remarkable growth has been fueled by innovation. In this pathbreaking book, Barbara van Schewick argues that this explosion of innovation is not an accident, but a consequence of the Internet's architecture -- a consequence of technical choices regarding the Internet's inner structure that were made early in its history.

The Internet's original architecture was based on four design principles:...

From music to gaming, information gathering to eLearning; eCommerce to eGovernment, Lorenzo Cantoni and Stefano Tardini's absorbing introduction considers the internet as a communication technology; the opportunities it affords us, the limitations it imposes and the functions it allows.

Internet explores:

• the political economy of the internet
• hypertext
• computer mediated communication
• websites as communication
• conceptualizing users of the internet
• internet communities and practices.

Anyone can type a few keywords into a search engine. But that's only the beginning. With Studying Using the Web you can find the right material, check its authenticity, transform it into your own original work and keep up-to-date on essential topics. The book is about how to find the right information, and making the most of it. It shows you how to:

• know what to look for
• make the best use of search facilities
• gather pictures, sounds and more
• make use of the human side of the internet
• learn how to test information with a trust...

Communication and collaboration via the Internet has risen to great prominence in recent years, especially with the rise of social networking, Web 2.0 and virtual worlds. Many interesting and worthwhile studies have been conducted on the technology involved and the way it is used and shaped by its user communities. From some of the more popular coverage of these interactions, it might be thought that these are new phenomena. However, they draw on a rich heritage of technologies and interactions.

Online communication and collaboration presents a very timely set of articles...

• This interesting guide covers all aspects of Google Earth, the freely downloadable application from Google that allows users to view satellite images from all points of the globe
• Aimed at a diverse audience, including casual users who enjoy air shots of locales as well as geographers, real estate professionals, and GPS developers
• Includes valuable tips on various customizations that users can add, advice on setting up scavenger hunts, and guidance on using Google Earth to benefit a business
• Explains modifying general options, managing the layer and...

The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide.

Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets...

Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and...

DNS and BIND tells you everything you need to work with one of the Internet's fundamental building blocks: the distributed host information database that's responsible for translating names into addresses, routing mail to its proper destination, and even listing phone numbers with the new ENUM standard. This book brings you up-to-date with the latest changes in this crucial service.

The fifth edition covers BIND 9.3.2, the most recent release of the BIND 9 series, as well as BIND 8.4.7. BIND 9.3.2 contains further improvements in security and IPv6 support, and important new features...

"We the Media, has become something of a bible for those who believe the online medium will change journalism for the better." -Financial Times

Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In We the Media, nationally acclaimed newspaper columnist and...

Late modern democracies are characterized by civic apathy, public skepticism, disillusionment with politics, and general disinterest in conventional political process. And yet, public interest in blogging, online news, net-based activism, collaborative news filtering, and online networking reveal an electorate that is not disinterested, but rather, fatigued with political conventions of the mainstream.

This book...

Through the lens of culture, The Internet of Elsewhere looks at the role of the Internet as a catalyst in transforming communications, politics, and economics. Cyrus Farivar explores the Internet's history and effects in four distinct and, to some, surprising societies--Iran, Estonia, South Korea, and Senegal. He profiles Web pioneers in these countries and, at the same time, surveys the environments in which they each work. After all, contends Farivar, despite California's great success in creating the Internet and spawning companies like Apple and Google, in some areas the United...

There's a reason why the first two editions of this book have sold thousands of copies worldwide. Written by two of the world's most successful bloggers, it's one of the clearest books out there on how to earn an income from your blog. This new edition gets you up to date on the very latest changes that affect the blogging-for-business landscape. Featuring new material on Twitter, Facebook, and LinkedIn; plus new ways and tools to grow your audience and expand your business...

Now you can organize your digital life with Pinterest, a hot new site that lets you create visual bookmarks of your favorite things and -pin- them on virtual pinboards. Want to save something from a blog? Have a favorite retail website? Want to pin a quick photo you took with your phone? Organize them all with Pinterest and this fast, friendly guide that shows you just how to do it. You'll see how to set up an account and your boards, how to pin and re-pin, where to use hashtags, find ways...

Cloud computing is all the rage, allowing for the delivery of computing and storage capacity to a diverse community of end-recipients. However, before you can decide on a cloud model, you need to determine what the ideal cloud service model is for your business. Helping you cut through all the haze, Architecting the Cloud is vendor neutral and guides you in making one of the most critical technology decisions that you will face: selecting the right cloud service model(s) based on a combination of...

With more substantial funding from research organizations and industry, numerous large-scale applications, and recently developed technologies, the Semantic Web is quickly emerging as a well-recognized and important area of computer science. While Semantic Web technologies are still rapidly evolving, Foundations of Semantic Web Technologies focuses on the established foundations in this area that have become relatively stable over time. It thoroughly covers basic introductions and intuitions, technical details, and formal foundations.

The book concentrates...

Once you've discovered how to set up your accounts, check your email, and connect to the internet, you learn advanced moves that will make your Kindle Fire use similar to your laptop or desktop computing, granting you an unlimited mobile life."