Kategoria BISAC: Business & Economics >> Globalization

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in...

From business models to unique selling propositions, from product offerings to sales, marketing and pricing strategies, this book reveals what sets Chinese electric car manufacturers apart from their Western counterparts.

Chinese automakers are gradually establishing themselves as the new trendsetters in the automotive industry as they make technological advances in various fields, especially in electric vehicles. As more of them look overseas for opportunities, especially in the European market, it is time for the local players to better understand who they are up against and take...

This book analyzes the emerging concepts and theories of inclusiveness in business by explaining corporate social responsibility, social learning, and value co-creation, as critical elements to the success of firms. The authors explore the causes and effects and challenges associated with the management of inclusive businesses. 

Divided in to six sections, this edited work includes twenty one chapters that examine the inclusive business philosophy, the social dynamics of managing inclusive business, the role of trade, and inclusive practices at work before concluding with a...

This pioneering work focuses on the crucial role that the cooperation of Japan, a major stakeholder in production networks in North America, is playing in supporting Mexico's domestic suppliers of the automotive industry. The importance of Japanese cooperation is analyzed with an examination of the transfer of knowledge and technology crucial for reshaping the automotive industry. Additionally, particular interest is given to the challenges posed to Mexico's automotive industry by the United States–Mexico–Canada Agreement (USMCA), the Covid-19 disruptions, and the...

This pioneering work focuses on the crucial role that the cooperation of Japan, a major stakeholder in production networks in North America, is playing in supporting Mexico's domestic suppliers of the automotive industry. The importance of Japanese cooperation is analyzed with an examination of the transfer of knowledge and technology crucial for reshaping the automotive industry. Additionally, particular interest is given to the challenges posed to Mexico's automotive industry by the United States–Mexico–Canada Agreement (USMCA), the Covid-19 disruptions, and the...