Kategoria BISAC: Business & Economics >> Research & Development

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization when it comes delivering on company strategy.

This practical guide teaches you how create an effective product roadmap, and demonstrates how to use the roadmap to align stakeholders and prioritize ideas and requests. With it, you'll learn to communicate how your products will make your customers and organization successful.

Whether you're a product manager, product owner, business...

To remain innovative in today's market, companies have to adopt a culture of learning and customer-centric practices that are focused on outcomes rather than outputs. This book provides product managers with a practical process that focuses on finding opportunities to solve customer problems and achieve business goals.

Author Melissa Perri provides a toolbox of product management principles that can be applied to any company, big or small. By understanding the secrets to communicating and collaborating within a company structure, you'll learn how to overcome product development...

How do today's most successful tech companies--Amazon, Google, Facebook, Netflix, Tesla--design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love--and that will work for your...

A key task that any aspiring data-driven organization needs to learn is data wrangling, the process of converting raw data into something truly useful. This practical guide provides business analysts with an overview of various data wrangling techniques and tools, and puts the practice of data wrangling into context by asking, "What are you trying to do and why?"

Wrangling data consumes roughly 50-80% of an analyst's time before any kind of analysis is possible. Written by key executives at Trifacta, this book walks you through the wrangling process by exploring several...