Escaping the Build Trap: How Effective Product Management Creates Real Value

ISBN-13: 9781491973790 / Angielski / Miękka / 2018 / 200 str.

Perri, Melissa

Opis

To remain innovative in today's market, companies have to adopt a culture of learning and customer-centric practices that are focused on outcomes rather than outputs. This book provides product managers with a practical process that focuses on finding opportunities to solve customer problems and achieve business goals.Author Melissa Perri provides a toolbox of product management principles that can be applied to any company, big or small. By understanding the secrets to communicating and collaborating within a company structure, you'll learn how to overcome product development roadblocks and build products that benefit both the business and the customer.