New product development (NPD) is a basis for business growth. It is also a key part of strategic planning and adds to the overall excitement in a company. However, of all the management aspects of business (i.e., human resources, marketing, manufacturing, accounting, service, customers, etc.), the complete process of NPD is the least defined and the most difficult to manage. With the emergence of e-business, the NPD process has created even a greater challenge to be generalized and practiced because the time scale for evaluating ideas and introducing new products changes from years to days....
New product development (NPD) is a basis for business growth. It is also a key part of strategic planning and adds to the overall excitement in a comp...