Kategoria BISAC: Business & Economics >> E-Commerce - Online Trading

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An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses.

Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea?

In the winner takes all digital world how do you know if this idea is one that will attract...

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field.

Dieses essential zeigt, welche ersten Schritte fur den Aufbau und die Pflege von Online-Prasenzen notwendig sind, denn das Internet ist heute die erste Anlaufstelle fur Informationen zu Unternehmen, ihren Dienstleistungen und Produkten. Philipp Eng erlautert die Grundlagen des Suchmaschinen- (SEO und SEA) und Content-Marketings. Dabei geht er ausserdem auf die Wichtigkeit einer zugrundeliegenden Content-Strategie ein und erklart den wichtigen Schritt in die sozialen Medien. Viele Unternehmen mochten den Sprung ins Netz wagen und grundlegendes Wissen zu Online-Marketing ist extrem...

What You'll...

"Dancing Through the Digital Revolution is a playbook for marketing and advertising professionals"- Linda Thaler Kaplan

Digital marketing and communications can be a confusing industry; one that is continually changing and evolving, making it hard to keep up with new technology, methodologies and what is currently working.

'Author Danny Flamberg, one of America's most respected practitioners of digital communications, cuts through vague terms and marketing hype, which will help both newcomers and seasoned veterans in the marketing and media industry find...

#FMJ outlines the trading biographies of some successful female day traders of the world, who started from scratch and today live financially independent lives working only a couple hours a day! Evoking the interview style of Market Wizards by Jack Schwager, and Momo Traders by Brady Dahl; and like in Rich Dad Poor Dad by Robert Kiyosaki - it’s time to make your money work for you. Take control of your financial future and say goodbye to making others rich through the example of these pioneering women who pronounced F$%K my job, and chose not to sit in traffic or a stuffy office...

This proceedings volume presents timely research and insights on the advancement of marketing's basic premise--providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science...