Introduction This book is a how-to guide, a tour of social networks like Facebook, Twitter, Blogger, LinkedIn, and others. It s appropriate for beginners and anyone else who d like to get a sense of what you can do on various social networks. I ve tried to make the book as friendly as possible and easy to read, and I hope you enjoy it. Most of the book contains step-by-step instructions for specific things you can try. My goal is that by the end of the book, you gain a good understanding of what you can do in today s social networks. There are also some sections written in a blog style, where...

Develop a balanced portfolio of causes, using the RGB color coding system RGB is an acronym for red, green and blue. It's a simple way to color code causes, where red = health, green = environment, and blue = community. The RGB approach recognizes how the issues the world faces are interconnected, between health and the environment and our communities. One of the big questions with investing in the world is impact - how much impact are we really having? The book explores individual impact and community impact, highlighting the potential for holistic investing to fill gaps and shortfalls in...

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly.
Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the...

Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform--an impossible task But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing.

What You'll...

Don't be intimidated by all the search engine optimization (SEO) tools out there. You will start out learning about keywords and the importance of quality content and then walk through incremental steps as you try out the tools and master the tips and strategies. If you are completely new to search engine optimization and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Search Engine Optimization is a detailed guide to the most important tools and skills needed to accurately and effectively utilize search engine...

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of...