Kategoria BISAC: Business & Economics >> E-Commerce - Digital Marketing

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand.

Brand Protection in the Online World explains the full scope of Internet infringement, and...

In today's world of constant distractions, most business owners struggle to get their marketing messages heard.

Authority Content provides a simple process that any company can use to break through the noise.

It doesn't matter whether you're the owner of a retail shop, financial advisor, swimming pool manufacturer or an inventor with an ingenious product - this powerful strategy will work for you.

Built on the -3 Ps- framework (Present, Product, Promote) this book teaches you a step-by-step system for building authority within your industry thus sky-rocketing website...

This book will show how Social Media can help Small Business owners, start-ups, consultants, and sole traders increase sales without being pushy or needing a big budget. In particular, it will teach:

• How to use free tools such as LinkedIn and Twitter for business,
• That Social Media works best on a person-to-person level,
• Step-by-step how to optimise Social Media profiles and set up a listening dashboard for business,
• How to find new customers,
• How to research potential leads and how to engage with customers using Social Media.
...

• Blogging
• Pinterest
• Facebook
• Linkedin
• Twitter
• Plus loads of effective tips to maximize your potential and build an engaged audience which can then be convert to customers for your growing business.

Be memorable and get recognised as the expert in the overcrowded market

• No lowering your prices like your competitors do
• No depending on luck
• No using paid advertising to build your brand and looking like another annoying salesperson

Are you looking for a way to stand above your competitors in the market?

This book is for every entrepreneur.

Change the rules of the game in your favour and customers will choose you

I remember when I was "just another person" with...

Are you tired of being a Facebook amateur? Do you wish you could make some real money with Facebook like everyone else is?

Whether you want to (1) know the basics of being successful with Facebook, (2) learn how to optimize your Facebook ads, or (3) make a full-fledged plan of action to make money with Facebook, this book will teach you everything you need to know.

Are you lost when it comes to marketing on the internet?

Don't waste your...

Are you a business owner, manager or marketer responsible for digital marketing and social media?

Are you frustrated with your efforts to date, or at not knowing the best strategies to implement?

Are you looking to either employ an internal resource to run this function within, or to hire some outside help and would like to better understand how it all works so that you understand enough about it to ask the right questions and ensure you don't get taken for a ride?

Do you just want it all to...

The inconvenient truth about online advertising and social media.



Are brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale, low-quality direct response?



What about our obsession with social media? Do consumers really want to have 

“conversations” with brands? What is the real value of a Facebook Fan? What are social networks if not...