Adobe Analytics for Dummies

ISBN-13: 9781119446088 / Angielski / Miękka / 2019 / 400 str.

Eric Matisoff

Opis

Use Adobe Analytics as a marketer not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it quickly and effectively.

Spis treści

Introduction 1Part 1: Getting Started with Adobe Analytics 5Chapter 1: Why Adobe Analytics? 7Chapter 2: Basic Building Blocks of Reporting and Analysis 27Chapter 3: Conquering the Analysis Workspace Interface 45Part 2: Analyzing Data 65Chapter 4: Building Analytic Reports with Freeform Tables 67Chapter 5: Using Metrics to Analyze Data 87Chapter 6: Using Dimensions to Analyze Data 107Chapter 7: Using Device, Product, and Custom Dimensions to Analyze Data 133Chapter 8: Productivity Tips and Techniques 155Part 3: Massaging Data for Complex Analysis 173Chapter 9: Designing Precise Segments 175Chapter 10: Creating Calculated Metrics to Accelerate Analyses 191Chapter 11: Classified! Using Classifications to Make Data More Accessible 213Chapter 12: Applying Attribution Models for Sophisticated Analysis 235Part 4: Visualizing Data to Reveal Golden Nuggets 255Chapter 13: Creating Chart Visualizations for Data Storytelling 257Chapter 14: Advanced Visualization 279Chapter 15: Leveraging Data Science to Identify Unknown Unknowns 303Chapter 16: Arming Yourself with Data from the Beyond 321Part 5: The Part of Tens 343Chapter 17: Top Ten Custom Segments 345Chapter 18: Top Ten Analytics Resources 359Index 371

O autorze

Eric Matisoff is Adobe's global evangelist for their Analytics solution. He appears regularly at tech and industry events to speak about Adobe products and their potential. David Karlins has written 40 books on digital communications and design, including HTML 5 & CSS 3 For Dummies.