Kategoria BISAC: Business & Economics >> E-Commerce - General (see also Computers - Electronic Commerce)

This book constitutes the revised proceedings of the 16th International Conference on Electronic Commerce and Web Technologies (EC-Web) held in Valencia, Spain, in September 2015.

The 10 full papers included in this volume were carefully reviewed and selected from 28 submissions. The papers are organized in topical sections on recommender systems, multimedia recommendation, social and semantic web; and process management.

This book constitutes the proceedings of the 7th International Workshop on Enterprise Applications and Services in the Finance Industry, FinanceCom 2014, held in Sydney, Australia, on December 12, 2014.

The workshop spans multiple disciplines, including technical, service, economic, sociological, and behavioral sciences. It reflects on technologically enabled opportunities, implications, and changes due to the introduction of new business models or regulations related to the financial services industry and the financial markets.

The nine papers presented were carefully reviewed...

Markets run on information. Buyers make decisions by relying on their knowledge of the products available, and sellers decide what to produce based on their understanding of what buyers want. But the distribution of market information has changed, as consumers increasingly turn to sources that act as intermediaries for information--companies like Yelp and Google. Antitrust Law in the New Economy considers a wide range of problems that arise around one aspect of information in the marketplace: its quality.

Sellers now have the ability and motivation to distort the truth about...

This book contributes new insights into the organization of free/open source (F/OS) software communities by examining the links between learning, division of labour and commercialization, demonstrating the need for a synthesis of work on both community organization and cooperation to understand F/OS community dynamics. These aspects are examined in the light of detailed case studies of the GNOME and KDE projects. This book offers an innovative theoretical framework, a critical assessment of various methodologies for examining the organisation of F/OS communities, and a typology of...

The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.

But Dr Brent Coker has been researching the techniques and science behind the world's most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you'll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can't...