E-Retailing Challenges and Opportunities in the Global Marketplace

ISBN-13: 9781466699212 / Angielski / Twarda / 2016 / 386 str.

Shailja Dixit; Amit Kumar Sinha

Opis

Explores the transformations occuring in the virtual marketplace as consumer needs and expectations shift to the new age of online shopping. This volume emphasizes the difficulties business professionals face in the digital age in addition to opportunities for market growth and new product development.