Kategoria BISAC: Business & Economics >> Information Management

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

This book focuses on the implications of digitalisation in the mobility service industry. Based on an analysis of more than 450 survey responses, it explores and assesses mobility in the age of digitalisation. The content covers both changes in the relationship between the company and its customers and a potential paradigm shift among leading companies. The findings suggest that a shift from traditional mobility management to a more customer-centred management perspective is both widely accepted and increasingly necessary. Nevertheless, the inclusion of services that are not primarily...

This book covers sustainable development in smart society’s 5.0 using data analytics. The data analytics is the approach of integrating diversified heterogeneous data for predictive analysis to accredit innovation, decision making, business analysis, and strategic decision making. The data science brings together the research in the field of data analytics, online information analytics, and big data analytics to synthesize issues, challenges, and opportunities across smart society 5.0. Accordingly, the book offers an interesting and insightful read for researchers in the areas of...