Facebook Nation

ISBN-13: 9781071618691 / Angielski / Miękka / 2023

Newton Lee

Opis

This book explores total information awareness empowered by social media. At the FBI Citizens Academy in February 2021, I asked the FBI about the January 6 Capitol riot organized on social media that led to the unprecedented ban of a sitting U.S. President by all major social networks. In March 2021, Facebook CEO Mark Zuckerberg, Google CEO Sundar Pichai, and Twitter CEO Jack Dorsey appeared before Congress to face criticism about their handling of misinformation and online extremism that culminated in the storming of Capitol Hill.

With more than three billion monthly active users, Facebook family of apps is by far the world's largest social network. Facebook as a nation is bigger than the top three most populous countries in the world: China, India, and the United States. Social media has enabled its users to inform and misinform the public, to appease and disrupt Wall Street, to mitigate and exacerbate the COVID-19 pandemic, and to unite and divide a country.

Mark Zuckerberg once said, "We exist at the intersection of technology and social issues." He should have heeded his own words. In October 2021, former Facebook manager-turned-whistleblower Frances Haugen testified at the U.S. Senate that Facebook's products "harm children, stoke division, and weaken our democracy."

This book offers discourse and practical advice on information and misinformation, cybersecurity and privacy issues, cryptocurrency and business intelligence, social media marketing and caveats, e-government and e-activism, as well as the pros and cons of total information awareness including the Edward Snowden leaks.

"Highly recommended." - T. D. Richardson, Choice Magazine

"A great book for social media experts." - Will M., AdWeek

"Parents in particular would be well advised to make this book compulsory reading for their teenage children..." - David B. Henderson, ACM Computing Reviews

Spis treści

PART I: PROLOGUE

Chapter 1: From 1984 to Total Information Awareness

1.1 U.S. Capitol Riot on January 6, 2021

1.2 President Ronald Reagan on April 3, 1984

1.3 Total Information Awareness

1.4 Edward Snowden’s NSA Leaks and PRISM

1.5 Social Networks’ Responses to NSA Leaks and PRISM

1.6 Reform Government Surveillance and Reset the Net

References

PART II: PRIVACY IN THE AGE OF BIG DATA

Chapter 2: Social Networks and Privacy

2.1 Zero Privacy and the Central Intelligence Agency

2.2 The Archer, Carrier Pigeons, and President Jimmy Carter

2.3 The Pervasiveness of Facebook

2.4 Chairs Are Like Facebook

2.5 Facebook and Personal Privacy

2.6 Facebook Friends and Personal Privacy

2.7 Facebook, Children, and COPPA

2.8 Facebook, Peer Pressure, and Social Issues

2.9 Reality TV and Social Media

2.10 YouTube: The Beast with a Billion Eyes

2.11 Am I Pretty or Ugly?

2.12 Netflix and Social Apps on Facebook

2.13 Facebook Timeline and Open Graph

2.14 Ambient Social Apps and Digital Surveillance

2.15 Stalking Apps and Badoo (aka Facebook for Sex)

2.16 Facial Recognition Apps

2.17 Facial Recognition on Facebook, Google, and iPhone

2.18 Virtual Passports: From Privacy to Data Use

2.19 Social Search: Google, plus Your World and Microsoft’s Bing

2.20 Self-Destructing Messages

2.21 Facebook Anonymous Login

2.22 Anonymous Social Apps

2.23 Responses to Zero Privacy

References

Chapter 3: Smartphones and Privacy

3.1 Smartphones

3.2 Location Tracking on iPhone and iPad

3.3 Carrier IQ

3.4 Smartphone Data Collection Transparency

3.5 Always On

3.6 Mobile Apps Privacy Invasion

3.7 Mobile Apps for Children

3.8 Android Market and Google Play

3.9 Apple’s App Store

3.10 Facebook App Center

References

Chapter 4: Privacy Breaches

4.1 Facebook’s Massive Data Breaches

4.2 Google Street View

4.3 Google Easter Eggs in Disguise

4.4 Apple Software Bugs

4.5 Facebook User Tracking Bug and Online Behavioral Tracking

4.6 Carrier IQ and Other Privacy Blunders

References

PART III: BUSINESS INTELLIGENCE IN SOCIAL MEDIA

Chapter 5: Business Intelligence

5.1 French Revolution of Finance: A Tale of GameStop

5.2 Bitcoin, Dogecoin, and Crypto Pump-and-Dumps

5.3 Facebook Credits, Libra, Diem, and Stablecoin

5.4 Intelligent Digital Billboards

5.5 Data Mining: Amazon.com, Lowe’s, Target, True&Co

5.6 Tumblr and Gmail: Yes to Advertisements

5.7 Social Ads on Facebook

5.8 News Feed, Sponsored Stories, Custom Stories, Facebook Exchange, and Marketplace

5.9 Facebook for Every Phone

5.10 Instagram and Mobile App Install Ads

5.11 Facebook Home and Parse

5.12 WhatsApp and Facebook Audience Network

5.13 Location-based Mobile Advertisements

5.14 Business Communications on Facebook

5.15 B2B, B2C, and H2H on Social Media

References

Chapter 6: Facebook Analytics, Advertising, and Marketing

6.1 The Viral Cycle

6.2 Metrics Analysis Action (MAA)

6.3 Everything You Need to Know about Website Custom Audiences (WCA)

6.4 Ten Questions Any Facebook Marketing Consultant should be Able to Answer

6.5 The Insider’s Guide to Facebook Traffic

6.6 Using Exclusion Targeting to Filter Out Unwanted Targets

6.7 Guess Where Users are Spending More Time — TV or Mobile/Web?

6.8 The Mechanics of Facebook Ad Budgeting

6.9 How Spending a Few Dollars on Facebook can Turn You into an Influencer

6.10 The Danger of Buying Facebook Fans

6.11 How to Tell if Your Ad is Working and Diagnose Newsfeed Burnout

References

Chapter 7: How to Become an Influencer and Make Money on Instagram

7.1 Social Media Influencer

7.2 Advertisement

7.3 Affiliate Marketing

7.4 Personal Branding

7.5 Giveaways

7.6 Boosting Your Instagram Followers

Chapter 8: Consumer Privacy in the Age of Big Data

8.1 Data Privacy vs. Data Security

8.2 Facebook vs. Apple’s Privacy Nutrition Labels

8.3 Oil of the Digital Age

8.4 Data Brokers: The Good, the Bad and the Ugly

8.5 Consumer Privacy Bill of Rights

8.6 Federal Trade Commission Privacy Report: Do Not Track

8.7 Google’s Federated Learning of Cohorts (FLoC)

8.8 California Online Privacy Protection Act

8.9 European Union’s “Right to be Forgotten” Law

8.10 Facebook Safety with Intimate Images

References

PART IV: THE RISE OF FACEBOOK NATION

Chapter 9: Twitter – a World of Immediacy

9.1 Platform of Hope Amid COVID-19 Crisis

9.2 Crime Stoppers on Social Media

9.3 The Pen is Mightier than the Sword

9.4 Citizen Journalists

9.5 A World of Immediacy

9.6 Prevalence of Twitter

9.7 Advertisements and Campaigns on Twitter

9.8 Cuban Twitter: ZunZuneo

9.9 Creative Uses of Twitter

9.10 The Downside of Twitter

References

Chapter 10: Misinformation, Disinformation, and Fake News

10.1 The Storming of Capitol Hill in 2021

10.2 The War of the Worlds Radio Broadcast in 1938

10.3 Misinformation, Disinformation, and Fake News on Social Media

10.4 Ramifications and Repercussions of Misinformation and Disinformation

10.5 Combating Misinformation, Disinformation, and Fake News on Social Media

10.6 Censorship vs. Freedom of Speech

10.7 The Oversight Board: Facebook’s Supreme Court

10.8 Trustworthiness of Wikipedia

10.9 Google Search Sabotage

10.10 Advertising Misinformation and Disinformation

10.11 Authenticity of Social Media Influencers and Fake Accounts

10.12 Facebook Account Verification

10.13 Twitter Verified Accounts

10.14 Deepfakes and Shallowfakes on YouTube

10.15 Social Media vs. Mainstream Media

10.16 Abuse of Power

References

Chapter 11: Wikipedia and the New Web

11.1 History of Wikipedia

11.2 Standard of Quality

11.3 Learning Curve

11.4 Wikipedia as Major News Source

11.5 Wikipedians

11.6 Acceptance of Wikipedia

11.7 Wikipedia Education Program

11.8 Systemic Bias and WikiProject Women Scientists

11.9 Native Language Wikipedias

11.10 Wikipedia Zero

References

Chapter 12: E-Government and E-Activism

12.1 President Barack Obama and Web 2.0

12.2 Gov 2.0 Apps

12.3 The Kony 2012 Phenomenon

12.4 Reactions to Kony 2012

12.5 SOPA/PIPA Blackout Day

12.6 Reactions to SOPA/PIPA Blackout

12.7 Battles over Internet Legislations – OPEN, ACTA, CISPA, and Net Neutrality

12.8 Peace on Facebook, Facebook Donate, and Community Help

12.9 Internet Activism and Occupy Democracy

12.10 Transnational (Arab-Israeli) Facebook Nation

12.11 Internet Censorship in Western Democracies

12.12 Internet Censorship in China

12.13 Arab Spring Uprisings, Egypt, Syria, Sandi Arabia, Turkey, and Myanmar

12.14 The Rise of Facebook Nation

12.15 Electoral College, Social Network Constitution, and Cyber Civil Rights

References

Chapter 13: A Multi-Criteria Approach to Analysing E-Democracy Support Systems

13.1 Introduction

13.2 e-Democracy and Tool Support

13.3 Relevant Features of Tools for e-Democracy

13.4 Indexation

13.5 Categorising E-democracy Tools

13.6 Some Examples of Components of the Positioning Criteria

13.7 Analysis of BottenAda, Twitter, Ushahidi, and Facebook

13.8 Concluding Remarks and Discussion

References

Chapter 14: A Ranking Model for Citizen Engagement in a Smart City

14.1 Introduction

14.2 Problem, Hypothesis, and Methodology

14.3 Descriptive Statistics: Distribution and Relationships

14.4 Correlation Between Variables

14.5 Hypothesis Validation

14.6 Machine Learning: Classifying Models

14.7 Statistical Inferences: Generalizing the Ranking Model

14.8 Conclusion

PART V: TOTAL INFORMATION AWARENESS IN FACEBOOK NATION

Chapter 15: Generation C in the Age of Big Data

15.1 Digital Omnivores and Generation C

15.2 Big Data Research and Development Initiative

15.3 Big Data in Public Health and Economics

15.4 Big Data in Facebook and Google

References

Chapter 16: Living in Facebook Nation

16.1 Digital Personalities and Identities

16.2 Intertwining Lives, Online and Offline

16.3 Digital Footprint and Exhaust Data

16.4 Social Media Regrets

16.5 Facebook Social Plug-in: Like

16.6 Facebook Knows Who, When, and Where

16.7 Online Births and Deaths in Facebook Nation

16.8 Memorialization on Facebook and Life after Death on Social Networks

16.9 The Facebook Cleanse or Face-to-Facebook

16.10 The Rise of Alternative Social Media Platforms: Fortnite and Gab

16.11 Connected Cars: In-vehicle Social Networks and eXpressive Internet Architecture

16.12 Connected Home, Internet of Things, and Internet of Me

16.13 Internet Addiction and Digital Detox

References

Chapter 17: Personal Privacy and Information Management

17.1 Personal Information for Sale

17.2 Personal Information at Risk

17.3 Identity Theft Prevention

17.4 Password Protection

17.5 Password Security Questions

17.6 Privacy Protection

17.7 Privacy on Facebook

17.8 Privacy on Google

17.9 Privacy on Smartphones

17.10 Data Vault – Data is the New Oil

17.11 Personal Analytics and Social Networks

17.12 Community Analytics and Social Networks

References

Chapter 18: Total Information Awareness in Society

18.1 U.S. Capitol Riot – Free Speech vs. True Threats on Social Media

18.2 Humanity’s Dashboard in Big Data

18.3 Ambient Awareness in Suicide Prevention

18.4 Parental Awareness in School Bullying and Cyberbullying

18.5 Student Awareness in School Safety

18.6 Crime Awareness in Video Surveillance

18.7 Community Awareness in Neighborhood Watch

18.8 Situational Awareness in Traffic Safety

18.9 Location Awareness in Personal Safety

18.10 Information Awareness in Law Enforcement

18.11 Self-Awareness in Online Dating

18.12 Pandora’s Box of Total Information Awareness

References

PART VI: EPILOGUE

Chapter 19: From Total Information Awareness to 1984

19.1 Brave New World of Total Information Awareness

19.2 George Orwell’s 1984

19.3 Aldous Huxley’s Brave New World

19.4 Point of No Return and Internet.org: “Every one of us. Everywhere. Connected.”

19.5 Privacy and E-Activism: Mesh Networks and Peer-to-Peer Social Networks

19.6 Facebook Questions and a Google a Day

19.7 Two-Way Street of Total Information Awareness

References

INDEX

O autorze

Prof. Newton Lee is the founding president of the 501(c)(3) nonprofit Institute for Education, Research, and Scholarships based in Los Angeles, California and a 2021 graduate of the FBI Citizens Academy.

Lee was the founder of Disney Online Technology Forum, creator of AT&T Bell Labs' first-ever commercial artificial intelligence tool, inventor of the world's first annotated multimedia OPAC for the U.S. National Agricultural Library, developer of an AI Expert System for counterterrorism at the Institute for Defense Analyses, designer of an AI Expert System in pharmacology and drug interactions at Virginia Tech, and the longest serving editor-in-chief in the history of the Association for Computing Machinery for its publication Computers in Entertainment (2003–2018). 

He graduated Summa Cum Laude from Virginia Tech with a B.S. and M.S. degree in Computer Science (specializing in Artificial Intelligence), and he earned a perfect GPA from Vincennes University with an A.S. degree in Electrical Engineering and an honorary doctorate in Computer Science.

Lee has lectured at Emily Carr University, Massachusetts Institute of Technology, Simon Fraser University, University of Southern California, Vincennes University, and Woodbury University. He has been honored with a Michigan Leading Edge Technologies Award, two community development awards from the California Junior Chamber of Commerce, and four volunteer project leadership awards from The Walt Disney Company.