Kategoria BISAC: Business & Economics >> Information Management

Explore themes often glossed over in traditional Agile texts: navigating the transition from a technical architect to a servant leader, handling conflicting priorities and leadership misalignments, and managing value delivery in client-driven environments where frameworks alone are not enough. This book is an honest and relatable look into the day-to-day realities of leading Agile teams filled with hard-earned lessons, internal conflicts, and war stories from the trenches of IT service delivery. 

Many Agile professionals find themselves constrained by process rigidity, unable to...

The growing availability of data, intelligent computational systems, and affordable storage and software has spurred a keen interest among marketers to explore new artificial intelligence (AI) methods and applications to enhance outcomes. However, this technological race can lead marketers to hastily implement AI platforms without a clear objective, causing organizations to lose focus, become disconnected from customers, waste resources, and blindly follow a never-ending trend. This book explores the influence of AI on the marketing field. Featuring full papers presented at the 2024...