Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current...

This book examines the need for a new way of describing sustainable tourism and also looks at the frameworks needed to rethink how to apply this to communities, private operators and protected area managers.

It makes it clear that tourism is just one of many human activities that affects host communities. The work includes informative and provocative case studies with realistic applications. References included in the book will help graduate students formulate new hypotheses and suggest literature for them. Tools and techniques useful to tourism practitioners suggest innovative...

Based on anthropological fieldwork in the 1990s, this book provides an ethnographic perspective in its examination of the politics and policies of cultural tourism as they were played out under the Indonesian New Order regime. The successful New Order tourism policy ensured that tourism development both contributed to, and benefited from, increasing economic prosperity and a long stretch of political stability. However, that success has come at a price; the policy to encourage mainly 'high-quality' tourism revolved around carefully constructed and controlled tourist experiences that have...

This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and the social and physical environment can effectively communicate and co operate together at a profit for each.

Advances in Destination Marketing offers a comprehensive review of a wide range of aspects related to marketing tourism products including networks in destinations,...

Hawai'i's Scenic Roads examines a century of overland transportation from the Kingdom's first constitutional government until World War II, discovering how roads in the world's most isolated archipelago rivaled those on the U.S. mainland. Building Hawai'i's roads was no easy feat, as engineers confronted a unique combination of circumstances: extreme isolation, mountainous topography, torrential rains, deserts, volcanic eruptions, earthquakes, and on Haleakala, freezing temperatures.

By investigating the politics and social processes that facilitated road projects, this study...

This is the first book in the field of meeting and event education to specifically and comprehensively address the area of technology. This book showcases powerful technology tools for the better planning and marketing of meetings and events and includes examples of technology platforms, software, cloud-based systems, case studies, checklists, financial investments, educational resources, and an abundance of other helpful and valuable information.

Each of the ten chapters addresses, through technology, the key competencies (standards) of the Meeting Professionals International s Event...

Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritage Tourism has positive economic and social impacts but can also have negative impacts on communities and regions. This book draws together and links ideas of tourism from sustainable marketing perspectives and embeds it within a heritage management setting. Through a discussion and analysis of existing literature and practices this book aims to propose a marketing strategy framework grounded in sustainable principles that can be...

The global demand for tourism continues to increase as economic growth creates opportunities for its consumption as a lifestyle option across cultures. The spatial reach of recreational tourism into remoter environments reflects a desire to reconnect to nature that is partially created by the global trend toward urbanisation. At the same time, anthropogenic created environmental problems have led us to re-evaluate our relationship to nature and the values that are held by the environment. This third edition of" Environment and Tourism "incorporates additional material on environmental...

The global demand for tourism continues to increase as economic growth creates opportunities for its consumption as a lifestyle option across cultures. The spatial reach of recreational tourism into remoter environments reflects a desire to reconnect to nature that is partially created by the global trend toward urbanisation. At the same time, anthropogenic created environmental problems have led us to re-evaluate our relationship to nature and the values that are held by the environment. This third edition of" Environment and Tourism "incorporates additional material on environmental...

Rivers-Moore situates...