The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing and Evaluation

ISBN-13: 9781771880237 / Angielski / Twarda / 2016 / 378 str.

Seungwon "Shawn" Lee;Dessislava Boshnakova;Joe Goldblatt

Opis

This is the first book in the field of meeting and event education to specifically and comprehensively address the area of technology. This book showcases powerful technology tools for the better planning and marketing of meetings and events and includes examples of technology platforms, software, cloud-based systems, case studies, checklists, financial investments, educational resources, and an abundance of other helpful and valuable information.

Each of the ten chapters addresses, through technology, the key competencies (standards) of the Meeting Professionals International s Event Management International Competency Standards (EMICS). Each technology platform directly supports one of the standards identified through EMICS to ensure a correct fit with current and future industry expectations. The book also includes numerous case studies as well as checklists, charts, and graphs.

The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals.

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Spis treści

Foreword by Corbin Ball. Preface. Introduction. Part I: The Traditions and Trajectory of Meeting and Event Technology. 1. The History of Meeting and Event Technology. 2. Using the Right Technology for the Right Purpose . 3. Meeting and Event Search Engine Optimization. 4. Venue and Suppliers Search Technology. Part II: Meeting and Event Technology for Design, Planning, and Evaluation. 5. Meeting and Event Design Technology. 6. Meeting and Event Administration Technology Solutions (Intranet and other internal solutions) . 7. Virtual Meeting and Events. 8. Evaluation of Meeting and Event Technology. Part III: Successful Marketing of Meetings and Events through Technology. 9. Marketing with Wikis, Websites, Blogs and Podcasts. 10. Meeting and Event Social Media and Network Technology Solutions. 11. Mobile Applications for Meeting and Event Marketing. 12. Guest-Generated Content. 13. Registration and Transaction Systems. 14. Crowdsourcing for Events. Part IV: The Future of Meeting and Events Technology: Case Studies and Additional Resources. 15. Futuristic tech trends that will influence our events. Meeting and Event Technology: Case Studies.