Kategoria BISAC: Business & Economics >> Corporate & Business History - General

In "the best book to date on the subject" (San Francisco Chronicle), prize-winning journalist David A. Kaplan brings to life the culture and history of Silicon Valley. The symbol of high-tech genius and ineffable wealth, a place that competes with Hollywood and Washington in the zeitgeist of success and excess, the Valley is the epicenter of the New Economy. Depending on yesterday's stock market close, roughly a quartermillion Siliconillionaires live in the Valley. And they're building megalo-mansions and buying Lamborghinis as fast as they can. Combining reportorial insight and...

In Iron Will: Cleveland-Cliffs and the Mining of Iron Ore, 1847--2006, Terry S. Reynolds and Virginia P. Dawson tell the story of Cleveland-Cliffs, the only surviving independent American iron mining company, now known as Cliffs Natural Resources. Headquartered in Cleveland, Ohio, Cleveland-Cliffs played a major role in the opening and development of the Lake Superior mining district and Michigan's Upper Peninsula. Through Cleveland-Cliffs' history, Reynolds and Dawson examine major transitions in the history of the American iron and steel industry from the perspective of an important raw...

Japan's first decade of the twenty-first century is often called the "second lost decade," following the post-bubble "lost decade" of the 1990s, characterized by policy paralysis and overall lackluster economic growth. For those studying Japan more closely, however, the same decades reveal nothing short of a broad transformation in numerous core tenets of Japan's postwar political economy. How can we best capture this transformation?

Each chapter in this volume examines a different aspect of Japan's political economy within a longer historical trajectory, from multiple angles, to depict...

Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain.

Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball....

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success.

In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity.

Offering you a snapshot...

Throughout history, important commercial developments in the United States have made it possible for American companies to leverage tough economic conditions to survive--even thrive in a volatile marketplace. This reference book examines the top 100 groundbreaking events in the history of American business and illustrates their influence on the labor laws, business practices, and management methodologies of corporate America today.

The 100 Most Significant Events in American Business: An Encyclopedia depicts the chronological order of events contributing to the...

When the Showers family arrived in Bloomington, Indiana, the railroad had only recently come to town and a modest university was struggling to survive. Having spent the prior 18 years moving from place to place, the family decided to settle down and invest its modest resources to start a furniture company. The business proved to be extremely profitable and a stroke of good fortune for the small community. The company's success strengthened Bloomington's infrastructure, helping to develop new neighborhoods, and the philanthropic acts of the Showers family supported the town's continued...

The Good Fail is part business story, part guilty pleasure, exploring Richard Keith Latman's very public missteps and the painful lessons he learned as a result, presented to fellow entrepreneurs, in his own words, for the first time. Written in a lively, conversational style, the book answers questions many computer industry veterans have been asking for more than a decade about what went wrong at Microworkz, the failed former free PC enterprise.

Join department store historian Bruce Allen Kopytek in this return to the elegance of Jacobson's, a beloved Michigan institution for well over 100 years. Reenter the marvelous stores and meet the personalities who transformed Jacobson's from its humble Reed City origins to a staple of sophistication throughout the region and into Florida. The brainchild of a retail genius, this deluxe specialty store gave customers a peerless social, shopping and dining destination. Experience anew the refined beauty of its Williamsburg-style Grosse...

All public relations emerges from particular environments, but the specific conditions of Israel offer an exceptional study of the accelerators and inhibitors of professional development in the history of a nation.

Documenting and analyzing the contribution of one profession to building one specific nation, this book tells the previously-untold story of Israeli public relations practitioners. It illustrates their often-unseen, often-unacknowledged and often-strategic shaping of the events, narratives and symbols of Israel over time and their promotion of Israel to the world. It...