Kategoria BISAC: Business & Economics >> Corporate & Business History - General

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

The first part of the book discusses the buyer as an individual, presenting the concepts behind what motivates purchase and the role of price within the motivation. The second part discusses the buyer in...

It is widely held that the successful management of knowledge resources within industry creates value. However, how this value is created is less clear. This book explores the management of knowledge resources in organisations. Several of the frameworks which have been created around the world to manage knowledge resources are examined and the book contains several examples of these frameworks in action in order to assess their relevance.

The author revolutionizes the measurement and management of intellectual capital and knowledge resources by establishing the important...

The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is popular to view these commercial activities as inherently wasteful or manipulative, marginally informative or entertaining, at best. In Selling the Dream, John Hood takes the provocative stand that advertising images and sales pitches are actually part of the goods and services themselves, delivering an essential component of the consumer's experience. As such, they are inextricably linked to the basic tenets of the...

The entrepreneur is involved in the dance of two questions - what is needed and what is possible. The interplay of these two questions is an ongoing process and innovation varies internationally and regionally, depending on differing legal and policy systems, variations in the development of education and skill development, in social processes and in knowledge transfer. This book explores innovation and networks in entrepreneurship with an interdisciplinary approach, focusing on how old and new knowledge can be combined to produce radical innovation.

These chapters combine themes...

When it was announced in late 2000 that Jeff Immelt would be taking the helm of GE, some skeptics were quick to voice their reservations about the future of the company after Jack Welch. Not only were Welch's shoes particularly large ones to fill, but the economy was dallying with recession, China and India were taking their first giant steps into the global economy, and just four days into Immelt's tenure came the biggest game changer of all: 9/11.

The hand-wringing, it turned out, was all for nought. During Immelt's first seven years on the job, GE's revenues increased by more...

This is the first major biography of Alexander T. Stewart, known during his lifetime as The Merchant Prince for his success in retail, wholesale, and manufacturing in New York City. At the time of his death in 1876, Stewart was one of the three wealthiest men in America, along with William B. Astor and Cornelius Vanderbilt. But, because he died with no surviving children, his name has all but been forgotten. In this work, Stewart is revived, his remarkable success as the father of the department store examined, and his great contributions to retailing acknowledged and recounted. Not only a...

With rapidly expanding information sources available in libraries and on the internet, researchers delving into business history need to know what is useful and what is not. Together with the first two volumes of the Handbook of American Business History, this third volume book provides a guide to business history and to the overwhelming amount of information on the subject. In twenty-one entries on specific industries, contributors offer concise histories of infrastructure, including electricity, gas, and communications, as well as service industries, such as banking, medical insurance,...

On May 26, 1958, the Shippingport, Pennsylvania, nuclear power station ushered in the age of the peaceful atom when it became the first nuclear power plant to go on-line. Throughout its more than three decades of operation, Shippingport encountered many of the crucial problems and issues that still confront nuclear power: policy formation, the role of government in technological innovation, technological management, environmental issues, breeder reactors, and the decommissioning of a nuclear plant. In an objective and nonprejudiced way, this book provides an accurate account of the...

Historians now mark the years between 1880 and 1915 as the beginning of mass culture in the United States and its consolidation under the ideals and values of private corporations. In this study, Sarah Lyons Watts contends that modern American attitudes toward the relationship between labor and capital, as well toward the place industrial labor was to occupy in the corporate state, coalesced in the debates in popular, business, and professional literature in the decades around the turn of the century. She illustrates how the magnitude and significance of changes in the transmission of...