An inside look at the company that defined American industry and the man who runs it Ford Tough is the contemporary story of a company fighting to position itself in a new era of business, with the founder's visionary great-grandson as the leader of the new Ford Motor Company. Bill Ford Jr. is the first Ford family member to run the company since 1979. A self-professed environmentalist and by all accounts a "nice guy," he might not seem the most obvious choice for a hard-nosed corporate leader. But his vision of the company's future, his genuine care for his employees, his...
An inside look at the company that defined American industry and the man who runs it Ford Tough is the contemporary story of a company fighting ...
The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-cost foreign competition, John Deere has not only prevailed, but increased its market share by offering superior quality products built tough and in accordance with time-tested business values. This book shares the company's management principles and corporate values and shows how those values guide the company to increasingly greater success. For business owners and leaders who want to know what real long-term success constitutes--and how to...
The John Deere Way presents timeless business lessons from one of America's top brands. Even as many American manufacturers struggle with low-c...
ENDURANCE Winning Life's Majors the Phil Mickelson Way For the first twelve years of his career, Phil Mickelson was one of the world's most skilled, successful, and beloved professional golfers. He also spent most of that period under the cloud of a different title--""The best golfer never to win a Major."" Mickelson's persistence and talent were finally--and dramatically--rewarded with his heart-stopping, come-from-behind victory at the 2004 Masters. Endurance traces Phil Mickelson's golfing career from the day he shot an amazing 144 as a three-year-old to his Masters victory and...
ENDURANCE Winning Life's Majors the Phil Mickelson Way For the first twelve years of his career, Phil Mickelson was one of the world's most skille...
In the ninety years since the Chattanooga Bakery began producing MoonPies, the snack grew from a regional treat, to a southern snack staple, to a worldwide phenomenon. With the company now making a million MoonPies a day, David Magee estimates that some three billion have been consumed since 1917. Filled with reverence--and anecdotes by aficionados from across the South--MoonPie is a whimsical story of what began as a portable food for Kentucky and Tennessee coal miners and became a favorite product of Sam Walton.
In the ninety years since the Chattanooga Bakery began producing MoonPies, the snack grew from a regional treat, to a southern snack staple, to a worl...
When it was announced in late 2000 that Jeff Immelt would be taking the helm of GE, some skeptics were quick to voice their reservations about the future of the company after Jack Welch. Not only were Welch's shoes particularly large ones to fill, but the economy was dallying with recession, China and India were taking their first giant steps into the global economy, and just four days into Immelt's tenure came the biggest game changer of all: 9/11.
The hand-wringing, it turned out, was all for nought. During Immelt's first seven years on the job, GE's revenues increased by more...
When it was announced in late 2000 that Jeff Immelt would be taking the helm of GE, some skeptics were quick to voice their reservations about the ...
