Kategoria BISAC: Business & Economics >> Leadership

Sun Tzu's classic on military strategy and tactics was written in the 5th century BC, and comes to life for the 21st century in this stunning slip-cased edition. The Art of War case and hardcover book are both high-quality cloth over board, with embossed, gold-foil lettering, creating a beautiful gift edition for today's warriors in business and in life. Perfect as an affordable gift for collectors, business colleagues, members of the military, and anyone who wants to learn from The Art of War's lessons.

We spend the majority of our lives making decisions, both big and small. Yet, even though our success is largely determined by the choices that we make, very few of us are equipped with useful decision-making skills. Because of this, we often approach our choices tentatively, or even fearfully, and avoid giving them the time and thought required to put our best foot forward.

In Smart Choices, John Hammond, Ralph Keeney, and Howard Raiffa--experts with...

Most leaders are steeped in risk management, crisis response tactics, readiness for disaster, continuity-of-operations planning, and logistical and agility capabilities. These preparations are critical but not complete. The reality is that even experienced leaders themselves need guidance when it comes to managing a crisis. This standout book fills that need, drawing on interviews with successful leaders; research findings on trauma, neuroscience, and crisis management; and the authors' own extensive career experiences. The chapters suggest and probe ideas from various angles rather than...

Disasters are sudden, calamitous events that can bring about great loss and failure to a business. Some disasters can be prevented through good judgment and careful planning; others--whether "acts of God" such as flood or fire or a personal health crisis--cannot be. What will happen if the one person responsible for the day-to-day operations of a solo entrepreneurship is suddenly incapacitated and unable to manage the business? In cases of small businesses that do not have a clear backup or disaster recovery plan, the outcome is often the total failure of the business.

This book is both...

This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of...

This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the...