Kategoria BISAC: Business & Economics >> Leadership

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services...

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, business-to-business marketing, international marketing, retailing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and...

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the...

An executive-level strategic guide to maximizing financial, service, and operations performance using the proven RightStock model of inventory management

In most organizations, highly qualified professionals are required to respond to a barrage of typically uncoordinated initiatives from across the organization. Those initiatives normally include increasing SKUs, customization, and inventory availability while reducing customer response times, transportation costs, purchase costs, and manufacturing costs.

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to...

This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its...

A consultant with more than 30 years in the business, Axtell outlines 8 strategies with a host of compelling ideas you can put into action immediately.

This is a book for the manager who recognizes that meetings are at the core of the work you do, the supervisor who wants to be wonderful to work for, the employee who...

Discover how a peer advisory group can reconnect you with the clarity, creativity, competitive advantage, and energy that first inspired you to start your own business or to take the reins of an existing enterprise.

Tina nailed it Every word is spot-on and accurate. I ve been in peer advisory groups for the last twenty-five years, and 50 percent of the successful business owners I know and work with are in one as well. They are a must for any business owner who wants to maximize his or her full potential.
Gino Wickman, author of Traction and creator of EOS

Tina...

A Customer Experience Roadmap to Transform Your Business and Culture

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world.

And it will take years off your learning curve.

Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the Customer Leadership Executive (such as Chief Customer Officer, Vice President of Customer Experience, etc.) this book follows the five-competency model...

Organizations can deliver projects that are on time, are within budget, and produce the results they are intended to -and it starts with project managers. Author Michael J. Bettigole, who has painstakingly studied the patterns and circumstances surrounding project success and failure, shares strategies to help project managers on the front lines accomplish their objectives.

In a clear, concise format, he shares best practices so project managers can demonstrate their expertise and distinguish themselves as leaders in the field. He also explores how project managers can improve...