The Patron Way: From Fantasy to Fortune - Lessons on Taking Any Business from Idea to Iconic Brand: From Fantasy to Fortune - Lessons on Taking Any Bu
ISBN: 9780071817646 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The never-before-told story of Patron Tequila--the brand that revolutionized an industry
How a billion-dollar business ascended from a forgotten dusty agave field in central Mexico The Patron Way details the unorthodox building of the brand, the extraordinary creativity and marketing ingenuity of Patron's cofounder, Martin Crowley, and his life partner, Ilana Edelstein, and the way Patron single-handedly transformed the face of the liquor industry. Edelstein was involved in every aspect of the business--from the brand's iconic bottle to designing the sexy and... The never-before-told story of Patron Tequila--the brand that revolutionized an industry
How a billion-dollar business ascended from a forgot... |
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cena:
172,20 zł |
Every Twelve Seconds: Industrialized Slaughter and the Politics of Sight
ISBN: 9780300192483 / Angielski / Miękka / 302 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is an account of industrialized killing from a participant's point of view. The author, political scientist Timothy Pachirat, was employed undercover for five months in a Great Plains slaughterhouse where 2,500 cattle were killed per day--one every twelve seconds. Working in the cooler as a liver hanger, in the chutes as a cattle driver, and on the kill floor as a food-safety quality-control worker, Pachirat experienced firsthand the realities of the work of killing in modern society. He uses those experiences to explore not only the slaughter industry but also how, as a society, we... This is an account of industrialized killing from a participant's point of view. The author, political scientist Timothy Pachirat, was employed und... |
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cena:
119,31 zł |
Bet the Farm: How Food Stopped Being Food
ISBN: 9780470631928 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A prominent food journalist follows the trail from Big Pizza to square tomatoes to exploding food prices to Wall Street, trying figure out why we can't all have healthy, delicious, affordable food
In 2008, farmers grew enough to feed twice the world's population, yet more people starved than ever before--and most of them were farmers. In Bet the Farm, food writer Kaufman sets out to discover the connection between the global food system and why the food on our tables is getting less healthy and less delicious even as the the world's biggest food companies and food scientists... A prominent food journalist follows the trail from Big Pizza to square tomatoes to exploding food prices to Wall Street, trying figure out why we c...
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cena:
120,33 zł |
Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon
ISBN: 9781118157022 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world
How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timing--and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how... How the King of Beers collapsed without a fight and what it means for America's place in the post-Recession world
How did InBev, a Belgian c... |
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cena:
85,74 zł |
The Food Truck Handbook: Start, Grow, and Succeed in the Mobile Food Business
ISBN: 9781118208816 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How to start, grow, and succeed in the food truck business.
Food trucks have become a wildly popular and important part of the hospitality industry. Consumers are flocking to these mobile food businesses in droves, inspiring national food truck competitions and even a show dedicated to the topic on The Food Network. The relatively low cost of entry as compared to starting a restaurant, combined with free and low-cost ways to market them to the masses via platforms like social media, are just two of the reasons that food truck business are drawing in budding entrepreneurs. ...How to start, grow, and succeed in the food truck business.
Food trucks have become a wildly popular and important part of the hospitality i... |
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cena:
80,70 zł |
No Happy Cows: Dispatches from the Frontlines of the Food Revolution (Vegetarian, Vegan, Sustainable Diet, for Readers of the Ethics
ISBN: 9781573245753 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Internationally known vegan and bestselling author John Robbins has continued his observations and investigations into food politics and food-related issues of the day in his popular HuffingtonPost column, foodrevolution.org. No Happy Cows collects these recent observations along with never before published material for the first time in book form. Robbins shares his dispatches from the frontlines of the food revolution: From his undercover investigations of feed lots and slaughterhouses, to the rise of food contamination, the slave trade behind chocolate and coffee,... Internationally known vegan and bestselling author John Robbins has continued his observations and investigations into food politics and food-relat... |
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cena:
72,98 zł |
A Pacific Industry : The History of Pineapple Canning in Hawaii
ISBN: 9781848855960 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Hawaiian pineapple industry emerged in the late nineteenth century as part of an attempt to diversify the Hawaiian economy from dependence on sugar cane as its only staple industry. Here, economic historian Richard Hawkins presents a definitive history of an industry from its modest beginnings to its emergence as a major contributor to the American industrial narrative. He traces the rise and fall of the corporate giants who dominated the global canning world for much of the twentieth century. Drawing from a host of familiar economic models and an unparalleled body of research, Hawkins... The Hawaiian pineapple industry emerged in the late nineteenth century as part of an attempt to diversify the Hawaiian economy from dependence on s... |
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cena:
604,49 zł |
Beyond Market and Hierarchy: Patriotic Capitalism and the Jiuda Salt Refinery, 1914-1953
ISBN: 9781137335265 / Angielski / Twarda / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on extensive archival research, Beyond Market and Hierarchy reconstructs how Fan waged modern China's war of salts. Led by his Jiuda Salt Industries, the nascent refined salt industry battled revenue farmers who, as a group, monopolized the production and distribution of evaporated salt.
Based on extensive archival research, Beyond Market and Hierarchy reconstructs how Fan waged modern China's war of salts. Led by his Jiuda Salt Indust...
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cena:
381,06 zł |
Heat Treatment for Insect Control: Developments and Applications
ISBN: 9780857097767 / Angielski / Twarda / 99 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Stored product insects and other pests represent a major hygiene and safety issue to many industries, from food production to building infestation, and issues for timber pallets and packaging. Beds bugs are rapidly becoming a public health issue in hotels, hostels and houses in many parts of the world. While fumigation has been one of the prevalent routes for pest control, there remain issues with the toxicity of the chemicals used and potential exposure to humans therefore heat treatment has proven to be a successful alternative when used correctly. It is well known that excessive... Stored product insects and other pests represent a major hygiene and safety issue to many industries, from food production to building infestation,... |
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cena:
695,16 zł |
It All Began with Daisy
ISBN: 9781927883013 / Angielski / Miękka / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This incredible success story tells in accurate, humorous detail how two sophisticated New Yorkers left the rat race and bought a farm in Nova Scotia. When their cow, Daisy, gave them too much milk for their little family, Sonia Jones started making dairy products for the local health food stores. Her recipes for yogurt, ice-cream, cheese spreads and cheesecakes took the province by storm, and soon the company began to grow like Topsy. The Jones's enterprise was so successful that they ended up becoming the proud owners of a multi-million dollar corporation. WHAT THE PRESS IS SAYING: The...
This incredible success story tells in accurate, humorous detail how two sophisticated New Yorkers left the rat race and bought a farm in Nova Scotia....
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cena:
66,27 zł |
Food and Beverage Management
ISBN: 9781138679306 / Angielski / Twarda / 380 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
780,79 zł |
Travel Healthy: A Road Warrior's Guide to Eating Healthy
ISBN: 9780991246502 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Travel. Health. Business. Business travel is challenging enough with stress, work commitments, delays and time scarcity. Eating well is usually sacrificed under these circumstances. This book will help you make healthy food choices and find nouri while traveling. The book is designed for busy business travelers and those who prefer to read short books that get to the point quickly. There are a series of tools that are easy to use that will inspire you to think differently about food.
Travel. Health. Business. Business travel is challenging enough with stress, work commitments, delays and time scarcity. Eating well is usually sacrif...
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cena:
77,49 zł |
Ontario Beer: A Heady History of Brewing from the Great Lakes to Hudson Bay
ISBN: 9781626192560 / Angielski / Miękka / 142 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Beer historians and writers Alan McLeod and Jordan St. John have tapped the cask of Ontario brewing to bring the complete story to light, from foam to dregs. Beer historians and writers Alan McLeod and Jordan St. John have tapped the cask of Ontario brewing to bring the complete story to light, from foam... |
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cena:
94,67 zł |
Caffeinated PDX: How Portland Became the Best Coffee City in America
ISBN: 9780991333103 / Angielski / Miękka / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Portland, Oregon, coffee is more than just a beverage, it is an essential part of the city's character. Under oft-gray skies, independent roasters and cafes flourish, providing a wide array of styles and tastes for discerning Portlanders to choose from. The celebrated Portland coffee culture attracts visitors from around the world, who come to explore the diverse options and find inspiration for bringing great coffee to their own cities. In Caffeinated PDX: How Portland became the Best Coffee City in America, author Will Hutchens tells the stories of the people and companies that pushed...
In Portland, Oregon, coffee is more than just a beverage, it is an essential part of the city's character. Under oft-gray skies, independent roasters ...
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cena:
94,67 zł |
Lost Breweries of Toronto
ISBN: 9781626196667 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Heritage Toronto Book Award -- Shortlisted, Non-Fiction Book
Noted beer expert and writer Jordan St. John shows readers the rich history of Toronto's heritage breweries, many of which still exist today. Heritage Toronto Book Award -- Shortlisted, Non-Fiction Book
Noted beer expert and writer Jordan St. John shows readers the rich histor... |
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cena:
94,67 zł |
Taking the Heat: Women Chefs and Gender Inequality in the Professional Kitchen
ISBN: 9780813571256 / Angielski / Miękka / 246 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A number of recent books, magazines, and television programs have emerged that promise to take viewers inside the exciting world of professional chefs. While media suggest that the occupation is undergoing a transformation, one thing remains clear: being a chef is a decidedly male-dominated job. Over the past six years, the prestigious James Beard Foundation has presented 84 awards for excellence as a chef, but only 19 were given to women. Likewise, Food and Wine magazine has recognized the talent of 110 chefs on its annual "Best New Chef" list since 2000, and to date, only 16 women...
A number of recent books, magazines, and television programs have emerged that promise to take viewers inside the exciting world of professional chefs...
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cena:
164,38 zł |
Taking the Heat: Women Chefs and Gender Inequality in the Professional Kitchen
ISBN: 9780813571263 / Angielski / Twarda / 246 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A number of recent books, magazines, and television programs have emerged that promise to take viewers inside the exciting world of professional chefs. While media suggest that the occupation is undergoing a transformation, one thing remains clear: being a chef is a decidedly male-dominated job. Over the past six years, the prestigious James Beard Foundation has presented 84 awards for excellence as a chef, but only 19 were given to women. Likewise, Food and Wine magazine has recognized the talent of 110 chefs on its annual "Best New Chef" list since 2000, and to date, only 16 women...
A number of recent books, magazines, and television programs have emerged that promise to take viewers inside the exciting world of professional chefs...
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cena:
657,51 zł |
Money, Taste, and Wine: It's Complicated!
ISBN: 9781442234635 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "It's complicated " That's a simple way to describe the sort of relationship that seemingly defies simple explanations. Like a love triangle, money, taste, and wine are caught in a complicated relationship affecting every aspect of the wine industry and wine enthusiast experience. As wine economist and best-selling author Mike Veseth peels back the layers of the money-taste-wine story, he discovers the wine buyer's biggest mistake (which is to confuse money and taste) and learns how to avoid it, sips and swirls dump bucket wines and Treasure Island wines, and toasts anything but Champagne. He...
"It's complicated " That's a simple way to describe the sort of relationship that seemingly defies simple explanations. Like a love triangle, money, t...
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cena:
100,70 zł |
Hoosier Beer: Tapping Into Indiana Brewing History
ISBN: 9781540206206 / Angielski / Twarda / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
167,85 zł |
Regulating Food-Borne Illness: Investigation, Control and Enforcement
ISBN: 9781849466738 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. When faced with tackling food-borne illnesses, regulators have a number of competing goals. First, they must investigate in order to discover the source of the illness. Once the source is identified, they must take action to prevent further cases of illness occurring. Finally, once the illness is under control, they may wish to take enforcement action against those responsible. Regulating Food-Borne Illness uses interviews and documentary analysis to examine the actions of regulators and considers how they balance these three tasks. Central to the regulators' role is the collection of...
When faced with tackling food-borne illnesses, regulators have a number of competing goals. First, they must investigate in order to discover the sour...
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cena:
478,55 zł |