Kategoria BISAC: Business & Economics >> Industries - Fashion & Textile Industry

The first part of the book examines the main fibers, their structure and characteristics. Part two focuses on methods of fiber identification,...

Part one addresses the different factors that affect textile durability, including the influence of fabric construction and fibre type, as well as properties affecting strength and dimensional stability. Colour fastness and the effects of light are discussed, along with methods for testing and improving wrinkle-resistance and textile durability. Part...

Beginning with a review of trends in the global textile industry, the book goes on to consider the impact of environmental regulation on future textile products and processes. Following this, the...

"A Top 5 Business Book to Read this Summer" - PR Daily

One of "9 Books Every Style Blogger Should Read" - Independent Fashion Bloggers (IFB)

"I come across young women and men wanting to get into the fashion/lifestyle PR business almost every day. Ready to Launch...answers the questions that everyone asks." - Melissa Davis, Ruby Press

"If you want a career in fashion PR but just can't seem to catch a break, Ready to Launch] is the book for you."- Marguerite Darlington, Inside FMM

Ready to Launch is an information-dense,...

Praise for the previous edition:

" A] fascinating book." John Thackara, Doors of Perception

"Provides the foundations for a radical new perspective." Ethical Pulse

"At last a book that dispels the idea that fashion is only interested in trend-driven fluff: not only does it have a brain, but it could be a sustainable one." Lucy Siegle, Crafts Magazine

Fully revised and updated, the second edition of Sustainable Fashion and Textiles: Design Journeys continues to define the field of design in fashion and...

The practical aspects of clothing manufacturing are explained, from the original design to deliveries to retail customers, and each of the basic planning and manufacturing technologies is described with many practical examples of...

The Fashion Designer's Resource Book is a fashion resource and lifestyle book that provides a comprehensive overview of the fashion industry as a business, combined with an insider's understanding of the creative process and the lifestyle of a fashion entrepreneur.

The author, award-winning designer Samata Pattinson, explains how to take steps towards a fulfilling career - achieving creative, business and emotional balance - in this competitive and complex industry. The range of pertinent topics covered include working in the industry as a fashion designer, business...

Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and...

This comprehensive and easy-to-read new edition of The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. Text includes information on emerging fashion career options in communications and entrepreneurship, international internship...

This comprehensive introduction to accessory design gives the aspiring designer an overview of the history of fashion accessories, including a look at important contributions by brands both classic and contemporary. Genova presents a model for accessory design, from inspiration through manufacturing, and relates that process to the design of handbags and small leather goods, footwear, hats, gloves, belts, neckwear, and pocket squares. For each accessory, the text explains how the designer's creativity can be channeled into the development of styles that enhance a brand's appeal to its...