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Kategoria BISAC: Business & Economics >> Industries - Media & Communications
ilość książek w kategorii: 2759
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The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives
ISBN: 9781400051861 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media.
In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New... Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Und...
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cena:
82,39 zł |
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Public Television in the Digital Era: Technological Challenges and New Strategies for Europe
ISBN: 9781403989611 / Angielski / Twarda / 211 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. By looking at a range of different European Public Television (PTV) broadcasters, this bookinvestigates the challenges that these broadcasters encounter in a competitive digital broadcasting environment and reveals the different policies and strategies that they are adopting in order to remain accountable, competitive and efficient."
By looking at a range of different European Public Television (PTV) broadcasters, this bookinvestigates the challenges that these broadcasters encount...
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cena:
191,40 zł |
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The Contemporary Hollywood Film Industry
ISBN: 9781405133876 / Angielski / Twarda / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Contemporary Hollywood Film Industry is a collection of essays by leading scholars that examines the state of the U.S. film industry, from the l980s to present day.
The Contemporary Hollywood Film Industry is a collection of essays by leading scholars that examines the state of the U.S. film industry, from ...
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cena:
512,97 zł |
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Smartbomb: The Quest for Art, Entertainment, and Big Bucks in the Videogame Revolution
ISBN: 9781565125452 / Angielski / Miękka / 287 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What started as a game of Pong, with little blips dancing across a computer screen, has evolved into a multi-billion-dollar industry that is changing the future, making inroads into virtually all aspects of our culture.Who are the minds behind this revolution? How did it happen? Where is it headed? In Smartbomb, journalists Heather Chaplin and Aaron Ruby take the reader behind the scenes at gaming conventions, into powerhouse think tanks where new games are created, into the thick of the competition at cyberathlete tournaments, and into the homes of gamers for whom playing...
What started as a game of Pong, with little blips dancing across a computer screen, has evolved into a multi-billion-dollar industry that is ch...
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cena:
86,69 zł |
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Global Telecommunications Market Access
ISBN: 9781580533065 / Angielski / Twarda / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Telecommunications Market Access offers you a solid understanding of the regulatory, economic, business, public policy and other considerations associated with entry into global telecommunications markets from a commercial, governmental and legal perspective. The primary focus of this book is on the global telecommunications regulatory environment and how it impacts market access strategies and implementation of these strategies. You are presented with case studies and a global view of the progression of telecommunications to help you better see how global markets are evolving from...
Global Telecommunications Market Access offers you a solid understanding of the regulatory, economic, business, public policy and other considerations...
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cena:
365,82 zł |
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Spectrum Wars the Policy and Technology Debate
ISBN: 9781580534833 / Angielski / Twarda / 212 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Because the wireless industry is less capital intensive than others sectors in the telecommunications marketplace, it is expected to enjoy continued profitability. With survival at stake, telecommunications companies must ready themselves for battle to win access and operations rights in the wireless communications spectrum. This book maps out the strategies required to fight this battle by explaining how a telecommunications company should structure its entry and operations in the spectrum.
Because the wireless industry is less capital intensive than others sectors in the telecommunications marketplace, it is expected to enjoy continued p...
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cena:
490,25 zł |
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The Political Economy of Media: Enduring Issues, Emerging Dilemmas
ISBN: 9781583671610 / Angielski / Miękka / 589 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The influence of media on society is unquestioned. Its reach penetrates nearly every corner of the world and every aspect of life. But it has also been a contested realm, embodying class politics and the interests of monopoly capital. In The Political Economy of Media, one of the foremost media critics of our time, Robert W. McChesney, provides a comprehensive analysis of the economic and political powers that are being mobilized to consolidate private control of media with increasing profit all at the expense of democracy. In this elegant and lucid collection, McChesney... The influence of media on society is unquestioned. Its reach penetrates nearly every corner of the world and every aspect of life. But it has also ... |
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155,43 zł |
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E-Business Models, Services, and Communications
ISBN: 9781599048314 / Angielski / Twarda / 442 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With the rapid advancement in information technologies, e-business is rapidly growing in significance and is having a direct impact upon business applications and technologies.
With the rapid advancement in information technologies, e-business is rapidly growing in significance and is having a direct impact upon business appl...
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cena:
1038,16 zł |
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The Economics of Mobile Telecommunications
ISBN: 9780521054652 / Angielski / Miękka / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Comprehensive economic analysis of the main determinants of growth in the mobile telecommunications industry.
Comprehensive economic analysis of the main determinants of growth in the mobile telecommunications industry.
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cena:
278,61 zł |
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Issues in Book Publishing in Nigeria.: Essays in Honour of Aigboje Higo at 70
ISBN: 9789781294150 / Angielski / Miękka / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
398,32 zł |
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The Political Economy of the Music Industry
ISBN: 9783836428545 / Angielski / Miękka / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Major firms currently control over 80% of global sound carrier and publishing revenue in the popular music industry. The aim is to explain the disorganising effects currently being experienced. The central question guiding this investigation asks: what will be the effect of new technologies on the future organisation of the music industry? Focus is broadly on recent universally accessible digital technologies which have raised questions about the future of the industry's current organisational structure and processes both in terms of input (creation of music products in their commodified...
Major firms currently control over 80% of global sound carrier and publishing revenue in the popular music industry. The aim is to explain the disorga...
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cena:
309,48 zł |
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The Mean World Effects of Reality Television- Perceptions of Antisocial Behaviors Resulting from Exposure to Competition-Based Reality Programming
ISBN: 9783836434225 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent years, reality-based television programming has invaded and overrun
the ecology of the television landscape, and one would be hard pressed to find a single network or cable channel without some sort of reality-based programming. But how has this sudden and overwhelming influx of reality television impacted viewers? This study examines the impact that one specific type of reality program, those based on competition, have had on the viewers who watch them. Using a cultivation approach to media effects, this study looks at how heavy consumption of competition-based reality... In recent years, reality-based television programming has invaded and overrun
the ecology of the television landscape, and one would be hard press... |
cena:
257,03 zł |
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Judging Athlete Behaviors - Exploring Possible Predictors of Television Viewer Judgments of Athlete Antisocial Behaviors
ISBN: 9783836457217 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Stories of athlete anti-social behaviors have been well-document over the last quarter of a century. Off-the-field behaviors that have received news coverage included the use of recreational and performance-enhancing drugs, illegal gambling, sexual misconduct, murder, and more. Although some argue that fans may model these and other behaviors, there is little evidence to suggest that these concerns are valid. Knowing sports fan judgments of athlete behaviors may hold the key to understanding how and why people may model these actions. Additionally, the term sports fandom suggests, to some, an...
Stories of athlete anti-social behaviors have been well-document over the last quarter of a century. Off-the-field behaviors that have received news c...
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cena:
309,48 zł |
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Sony Vs Samsung: The Inside Story of the Electronics Giants' Battle for Global Supremacy
ISBN: 9780470823712 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Sony vs. Samsung is business history at its best It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a must-read for any senior executive."
--Constantinos Markides, Robert P. Bauman Professor... "Sony vs. Samsung is business history at its best It explores the divergent fortunes of these two electronics giants in the last decade and id...
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cena:
108,41 zł |
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The Application of in situ Digital Networks to News Reporting and Delivery
ISBN: 9783836497121 / Angielski / Miękka / 604 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
355,86 zł |
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The Marvel Studios Phenomenon: Inside a Transmedia Universe
ISBN: 9781501311895 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breaking The Avengers (2012), and beyond. Having announced plans to extend its production of connected texts in cinema, network and online television until at least 2028, the new aesthetic patterns brought about by Marvel's 'shared' media universe demand analysis and understanding. The Marvel Studios Phenomenon evaluates the studio's identity, as well as its status within the structures of parent Disney. In a new set of readings of... Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years, from Iron Man (2008) to the record-breakin... |
cena:
764,40 zł |
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The Six Immutable Laws of Mobile Business
ISBN: 9780471741466 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Valuable lessons from Japan's mobile industry yield 6 Immutable Laws for Mobile Business globally
Japan's mobile customers enjoyed better mobile devices, more content, and the most advanced functionality and services for the last 10+ years. This book helps cut through the many myths and all of the hype surrounding Japan's mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world. Based on detailed market analysis and unprecedented access to the major players and pioneers of the Japanese mobile industry, this publication... Valuable lessons from Japan's mobile industry yield 6 Immutable Laws for Mobile Business globally
Japan's mobile customers enjoyed better mo... |
cena:
330,03 zł |
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Granta 56
ISBN: 9780903141031 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
92,77 zł |
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Jurisdiction and the Internet: Regulatory Competence Over Online Activity
ISBN: 9780521843805 / Angielski / Twarda / 348 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Which state has and should have the right and power to regulate sites and online events? Who can apply their defamation or contract law, obscenity standards, gambling or banking regulation, pharmaceutical licensing requirements or hate speech prohibitions to any particular Internet activity? Traditionally, transnational activity has been 'shared out' between national sovereigns with the aid of location-centric rules which can be adjusted to the transnational Internet. But can these allocation rules be stretched indefinitely, and what are the costs for online actors and for states themselves...
Which state has and should have the right and power to regulate sites and online events? Who can apply their defamation or contract law, obscenity sta...
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cena:
517,36 zł |
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The Japanese Mobile Communications Market
ISBN: 9783639026306 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mobile phones seem to have become a ubiquitous phenomenon of the societies of the industrialized nations in the 1990s and the beginning of the 21st century. Even though Japan is not the leading market in terms of penetration rate, it is still considered to be the world's most innovative and advanced mobile communications market. Especially in the field of mobile commerce, Japan is regarded as a role model for markets in other countries and Western firms are trying to learn their lesson from Japan's experience. This book is to provide an introduction to the Japanese mobile communications...
Mobile phones seem to have become a ubiquitous phenomenon of the societies of the industrialized nations in the 1990s and the beginning of the 21st ce...
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cena:
306,31 zł |
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