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Kategoria BISAC: Business & Economics >> Industries - Media & Communications
ilość książek w kategorii: 3072
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Feeding Frenzy: Devourers of the Newly Published Spotted -- Writers Beware
ISBN: 9798201446093 / Angielski / Miękka / 66 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
107,60 |
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The Elephant\'s Leg: Adventures in the Creative Industries
ISBN: 9781863352437 / Angielski / Miękka / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
269,01 |
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China's Cultural Trade Strategy: Perspectives from Film and Television Industries
ISBN: 9781032544250 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book aims to provide theoretical and empirical interpretations of certain phenomena in the development of China's cultural industry. Using the film and television industries as the major cases, the author proposes suggestions on China's ongoing development of foreign cultural trade.
This book aims to provide theoretical and empirical interpretations of certain phenomena in the development of China's cultural industry. Using the fi...
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cena:
763,79 |
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Grupo Clarín: From Argentine Newspaper to Convergent Media Conglomerate
ISBN: 9780367507367 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. From its emergence as a modest newspaper to becoming the largest communication group in Argentina, and one of the main communications groups in Latin America, this book examines the media conglomerate Grupo Clarín.
From its emergence as a modest newspaper to becoming the largest communication group in Argentina, and one of the main communications groups in Latin ...
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cena:
98,50 |
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Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race
ISBN: 9780593299753 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
136,47 |
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Media Materialities: Form, Format, and Ephemeral Meaning
ISBN: 9781789388176 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides new perspectives on the increasingly complex relationships between media forms and formats, materiality, and meaning. Drawing on a range of qualitative methodologies, our consideration of the materiality of media is structured around three overarching concepts: form – the physical qualities of objects and the meanings which extend from them; format – objects considered in relation to the protocols which govern their use, and the meanings and practices which stem from them; and ephemeral meaning – the ways in which media artefacts are captured, transformed,...
Provides new perspectives on the increasingly complex relationships between media forms and formats, materiality, and meaning. Drawing on a range ...
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cena:
589,55 |
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
ISBN: 9781032164601 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
270,97 |
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Advertising Account Planning: Planning and Managing Strategic Communication Campaigns
ISBN: 9781032168227 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
936,25 |
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China’s Publishing Industry in the Era of Big Data
ISBN: 9789811904301 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book introduces China’s current publishing industry in the new era, especially when facing the big challenge from social media and technology transformation. Based on the calculation for the first time, the book and overall size of the content data of publications in China, the book presents 15 cases of Chinese publishers looking for opportunities to develop business, using the technology of big data and Internet. For global readers, it may help to build an overview on China's publishing industry and business innovation cases of media companies.
This book introduces China’s current publishing industry in the new era, especially when facing the big challenge from social media and technology t...
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cena:
485,31 |
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The Routledge Handbook of Ecomedia Studies
ISBN: 9781032009421 / Angielski / Twarda / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1207,28 |
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The Rise of YouTube: A Cultural Revolution
ISBN: 9781088166871 / Angielski / Twarda / 94 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
98,95 |
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News Media and Hate Speech Promotion in Mediterranean Countries
ISBN: 9781668484272 / Angielski / Twarda / 340 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
1156,70 |
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News Media and Hate Speech Promotion in Mediterranean Countries
ISBN: 9781668484319 / Angielski / Miękka / 396 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
886,98 |
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Leveraged Marketing Communications
ISBN: 9780367725471 / Angielski / Miękka / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
221,70 |
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Media, Economy and Society: A Critical Introduction
ISBN: 9781032488752 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
187,20 |
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Media, Economy and Society
ISBN: 9781032488769 / Angielski / Twarda / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
763,79 |
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Managing Emotions in Journalism
ISBN: 9783031386305 / Angielski / Twarda / 223 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
153,66 |
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Achieving Environmental Sustainability in the Sports Sector
ISBN: 9783031374005 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores the previously overlooked negative environmental impact of the sports industry, with a particular emphasis on the carbon footprint of sports facilities and organizations. The authors provide a comprehensive assessment of sustainable development goals, economic, social, and environmental sustainability concepts. They reveal the significant negative effects that the sports sector has on the environment and examine the policies implemented by stakeholders in the industry. The book also explores a case study of the legal policies implemented by the Lithuanian... This book explores the previously overlooked negative environmental impact of the sports industry, with a particular emphasis on the carbon footpri... |
cena:
202,19 |
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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
ISBN: 9789811950193 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has ...
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher ...
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cena:
404,42 |
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The Paradox of Connection: How Digital Media Is Transforming Journalistic Labor
ISBN: 9780252087738 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
98,50 |
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