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Kategoria BISAC: Business & Economics >> Industries - Media & Communications
ilość książek w kategorii: 3072
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From Printing to Streaming: Cultural Production Under Capitalism
ISBN: 9780745340951 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For mainstream economics, cultural production raises no special questions: creative expression is to be harvested for wealth creation like any other form of labour. As Karl Marx saw it, however, capital is hostile to the arts because it cannot fully control the process of creativity. But while he saw the arts as marginal to capital accumulation, that was before the birth of the mass media. Engaging with the major issues in Marxist theory around art and capitalism, From Printing to Streaming traces how the logic of cultural capitalism evolved from the print age to digital times,...
For mainstream economics, cultural production raises no special questions: creative expression is to be harvested for wealth creation like any other f...
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cena:
440,90 |
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Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions: Case of Vietnam and Sri Lanka
ISBN: 9789811950162 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education institutions operate in a strong competitive environment due to the homogenous nature of their services and always look for new marketing strategies to be competitive in the marketplace. Therefore, building customer-based brand equity has ...
This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher ...
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cena:
404,42 |
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Encyclopedia of Journalism and Mass Communication
ISBN: 9781774695326 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
650,45 |
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Nonconscious: On the Affective Synching of Mind and Machine
ISBN: 9783957962041 / Angielski / Miękka / 88 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
64,52 |
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Asking the Best Questions: A comprehensive interviewing handbook for journalists, podcasters, bloggers, vloggers, influencers, and anyone who ask
ISBN: 9780919852853 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
86,08 |
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Navigating White News: Asian American Journalists at Work
ISBN: 9781978831421 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Combining critical race studies with cultural production studies, Navigating White News: Asian American Journalists at Work is the only academic book to examine the ways that racial identification and activation matters in their understanding of news. This adds to the existing literature on race and the sociology of news by examining intra-racial differences in the ways they navigate and understand White newsrooms. Employing in-depth interviews with twenty Asian American journalists who are actively working in large and small newsrooms across the United States, Navigating White News: Asian...
Combining critical race studies with cultural production studies, Navigating White News: Asian American Journalists at Work is the only academic book...
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cena:
123,14 |
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Navigating White News: Asian American Journalists at Work
ISBN: 9781978831438 / Angielski / Twarda / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Navigating White News: Asian American Journalists at Work is the first book-length study of Asian American reporters. It documents the frustrations, challenges, desires, and hopes they face in predominantly White newsrooms. In a time of racial awakening with Black Lives Matter and COVID-19, the book offers critical insights to the workings of American newsrooms.
Navigating White News: Asian American Journalists at Work is the first book-length study of Asian American reporters. It documents the frustrations, c...
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cena:
591,32 |
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Vertrauen. Macht. Wirtschaft.: Sicher Führen in Unsicheren Zeiten
ISBN: 9783658373993 / Niemiecki / Miękka / 175 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Für eine florierende Wirtschaft sind vertrauensvolle Interaktionen elementar: Wirtschaft bedeutet Beziehungsarbeit. Dieses Buch untersucht die Frage, wie eine nachhaltige Vertrauenskultur Macht aufbauen, gestalten und vertiefen kann. DasPower Triangle®-Modellzeigt Führungskräften, wie sie mithilfe von Netzwerken, Ressourcen und Wissen Macht beeinflussen. Neben fundierten Analysen präsentieren Bogott und Woischwill praxisorientierte Handlungsvorschläge. In 21 Interviews kommen Expert:innen global agierender Konzerne wie Coca-Cola, Henkel, Porsche und SAP mit ihren Erfahrungen und...
Für eine florierende Wirtschaft sind vertrauensvolle Interaktionen elementar: Wirtschaft bedeutet Beziehungsarbeit. Dieses Buch untersucht die Frage,...
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cena:
151,15 |
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Stewardship of the Singapore Media: Staying the Course
ISBN: 9789811268304 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. Patrick Daniel is the Institute of Policy Studies' 11th S R Nathan Fellow for the Study of Singapore. This book is an edited collection of his three IPS-Nathan Lectures, delivered in February and March 2022, and includes highlights of his question-and-answer segments with our audience.Mr Daniel analyses the evolution of Singapore's legacy media from colonial times and examines how the country's unique history has shaped its media laws. In recent years, the Internet disrupted the business models of the legacy media and forced them to reinvent themselves in order to compete with big tech...
Patrick Daniel is the Institute of Policy Studies' 11th S R Nathan Fellow for the Study of Singapore. This book is an edited collection of his three I...
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cena:
221,75 |
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Stewardship of the Singapore Media: Staying the Course
ISBN: 9789811269431 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Patrick Daniel is the Institute of Policy Studies' 11th S R Nathan Fellow for the Study of Singapore. This book is an edited collection of his three IPS-Nathan Lectures, delivered in February and March 2022, and includes highlights of his question-and-answer segments with our audience.Mr Daniel analyses the evolution of Singapore's legacy media from colonial times and examines how the country's unique history has shaped its media laws. In recent years, the Internet disrupted the business models of the legacy media and forced them to reinvent themselves in order to compete with big tech...
Patrick Daniel is the Institute of Policy Studies' 11th S R Nathan Fellow for the Study of Singapore. This book is an edited collection of his three I...
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cena:
123,20 |
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Lights, Camera, Impact: Storytelling, Branding, and Production Tips for Engaging Corporate Videos
ISBN: 9798986420103 / Angielski / Miękka / 170 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
73,13 |
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Integrational Linguistics and Philosophy of Language in the Global South
ISBN: 9780367541859 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Exploring the nature of possible relationships between Integrational Linguistics and Southern Epistemologies, this volume examines various ways in which Integrational Linguistics can be used to support the decolonizing interests of Southern Epistemologies.
Exploring the nature of possible relationships between Integrational Linguistics and Southern Epistemologies, this volume examines various ways in whi...
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cena:
206,91 |
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Public Service Media in Europe: Law, Theory and Practice
ISBN: 9781032011240 / Angielski / Miękka / 314 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Contributing to a re-think of public service media, this book combines theoretical insights and legal frameworks with practice, examining theory and policy development in a bottom-up manner.
Contributing to a re-think of public service media, this book combines theoretical insights and legal frameworks with practice, examining theory and p...
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cena:
206,91 |
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Radio Vox Populi: Talk Radio from the Romantic to the Anglo-Saxon
ISBN: 9781839987540 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
146,03 |
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The British Media Industries: An Introduction
ISBN: 9781138226913 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic and technological developments have had on the nature of media industries today. The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economi... |
cena:
714,51 |
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The British Media Industries: An Introduction
ISBN: 9781138226920 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economic and technological developments have had on the nature of media industries today. The British Media Industries offers an accessible introduction to how the media in Britain operates and the impact that recent political, economi... |
cena:
182,27 |
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Marketing mit Sprachassistenten: So setzen Sie Alexa & Co strategisch erfolgreich ein
ISBN: 9783658401955 / Niemiecki / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Lernen Sie mit diesem Buch, wie Sie Sprachassistenten im Marketing effektiv einsetzen
Immer neue technische Entwicklungen vereinfachen unseren Alltag und das Geschäftsleben. Mit diesem Buch lernen Sie, wie Sie Sprachassistenten im Marketing Ihres Unternehmens nutzen. Es liefert viele praktische Hilfestellungen, mit denen Sie Ihren Geschäftsbetrieb effizienter gestalten. Ziel des Autors ist es, dass Sie nach der Lektüre des Buchs die passenden Strategien für Ihren Betrieb entwickeln. Mit diesem Buch über Sprachassistenten im Marketing erhalten Sie schnell erschließbares Wissen,... Lernen Sie mit diesem Buch, wie Sie Sprachassistenten im Marketing effektiv einsetzen
Immer neue technische Entwicklungen vereinfachen unsere... |
cena:
226,78 |
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BBC Sports Report: A Celebration of the World's Longest-Running Sports Radio Programme: Shortlisted for the Sunday Times Sports Book Awards 2023
ISBN: 9781472994219 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
65,69 |
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Science Mashup: Green Games: Leipziger Beiträge Zur Computerspielekultur
ISBN: 9783658405083 / Niemiecki Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der Band zum Science MashUp Green Games umfasst wissenschaftliche Beiträge zum Thema "Green Games". Das Tagungsthema „Green Games“ zielt auf Ökologie und Nachhaltigkeit von Computerspielen in Bezug auf Spielinhalte sowie in Bezug auf soziale, kulturelle oder technische Aspekte ab. Der Band umfasst zehn Beiträge. Themen sind Aspekte der Nachhaltigkeit in der Produktion, Umsetzung, Zielsetzung und Vermarktung von Games.
Der Band zum Science MashUp Green Games umfasst wissenschaftliche Beiträge zum Thema "Green Games". Das Tagungsthema „Green Games“ zielt auf Öko...
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cena:
245,67 |
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AIDA Copywriting for Beginners
ISBN: 9798215820377 / Angielski / Miękka / 66 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
47,30 |
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