Kategoria BISAC: Business & Economics >> Industries - Computers & Information Technology

This book is a practical guide to using Argus Developer, the world's most widely used real estate development feasibility modeling software. Using practical examples and many case studies, it takes readers beyond basic training and provides the in-depth knowledge required to analyze potential real estate deals and help ensure a profitable development.

Argus Developer in Practice fills an important gap in the market. Argus Developer, and its predecessor Circle Developer, has long had a dominant position as the primary real estate development appraisal tool. It is used all over...

Computer programmers and software developers are employed in nearly every industry in the United States. The computer systems design and related services industry is projected to be among the fastest-growing industries in the economy over the 2006 to 2016 period. Computer technology is constantly changing, and there is always demand for skilled, knowledgeable workers, who can keep up with new programs, practices, and equipment. Because computer use is so pervasive, it is possible for programmers to find opportunities in almost any field of interest.

This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to...

Global Usability provides an introduction to the important issues in...

The Google Guys skips past the general Google story and focuses on what really drives the company's founders. Richard L. Brandt shows the company as the brainchild of two brilliant individuals and looks at Google's business decisions in light of its founders' ambition and beliefs.

Larry is the main strategist, with business acumen and practical drive, while Sergey is the primary technologist and idealist, with brilliant ideas and strong moral positions. But they work closely together,...

For an extraordinary fifty-seven-year period, the chief executives of the International Business Machines Corporation were Thomas J. Watson and Thomas J. Watson, father and son. IBM bears the imprint of both men -- their ambitions and their strengths -- but it also bears the consequences of a family that was in near-constant conflict.

Eminent historian Richard S. Tedlow explores the interplay between the personalities of these two extraordinary men and the firm they created. Both Watsons had deeply held beliefs about what a corporation is and should be. These ideas helped make "Big...

In this timely book, Rob Frieden points out the many ways the United States has fallen behind other countries in telecommunications and broadband development. Despite the appearance of robust competition and entrepreneurism in U.S. markets, there is very little of either. Because of an inattentive Congress and a misguided FCC unwilling to confront real problems, industry incumbents can earn healthy profits while keeping the United States in the backwaters of Internet-based information, communication, and entertainment markets. At every turn, regulators have tipped the scales in favor of...

"Eye-opening, thought-provoking, and enlightening."
--USA Today

"An indispensable guide to the business logic of the networked era."
--Clay Shirky, author of Here Comes Everybody

"A stimulating exercise in thinking really, really big."
--San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's...

This book contains the refereed proceedings of the Second International Conference on Software Business (ICSOB) held in Brussels, Belgium, in June 2011.

This year's conference theme "Managing Software Innovation for Tomorrow's Business" reflects the specific challenges in the research domain of software business. The 14 papers accepted for ICSOB were selected from 27 submissions covering topics like software ecosystems, usage of open source software, software as a service, and software product and project management. The volume is completed by a short summary of the keynote and the two...