eCommerce Economics

ISBN-13: 9780415778978 / Angielski / Twarda / 2011 / 496 str.

David VanHoose

Opis

'E-commerce Economics' covers pressing issues such as how Internet competition will affect cost of goods, the future of financial trading, and if smart cards and digital cash catch on what will happen to the U.S. monetary and banking systems.

Spis treści

1. Foundations of Electronic Commerce  2. Applying Basic Economic Principles to Electronic Commerce  3. Imperfect Competition, Virtual Products, and Network Industries  4. Business Strategies and Conduct in the Electronic Marketplace  5. Searching for Information in Electronic Markets  6. E-Commerce Intermediaries and Two-Sided Markets  7. Internet Advertising  8. Innovation, Intellectual Property Rights, and the Internet  9. Public Policy Issues in Electronic Markets  10. Internet Regulation and Net Neutrality  11. The Public Sector and the Electronic Marketplace  12. Electronic Commerce and the World Trading System  13. The Economics of Online Banking and Finance  14. Digital Money and Aggregate Economic Activity

O autorze

David VanHoose is Professor of Economics at the Hankamer School of Business at Baylor University, Texas, USA. He was previously Editor for Monetary Economics with the Journal of Economics and Business and the author of textbooks in macroeconomics, money, banking and financial markets, and international economics.