Kategoria BISAC: Business & Economics >> Small Business - General

Soup offers an inspirational business fable that explains the "recipe" you can use to create a winning culture and boost employee morale and engagement. The story follows Nancy, the newly anointed CEO of America's Favorite Soup Company. She has been brought in to reinvigorate the brand and bring success back to a company that has lost its flavor and profit and has fallen on hard times. Fatefully, while eating lunch at a local soup shop, Nancy discovers the key ingredients to unite, engage, and inspire her team and create a culture of...

It's one of the toughest economies in years, but don't fear-the doctor is in

Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you.

By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance

• Redesign your organizational structure
• Reap the maximum...

George Cloutier's controversial rules for doing business aren't taught at Harvard Business School. The founder and CEO of American Management Services and "the leading advocate for small business" (Reuters), Cloutier has spent more than thirty years guiding business owners through the tough choices that line the road to...

Have you "built a better mousetrap" but are finding the world just isn't beating a path to your door?
Do you have a product or service that people genuinely would want to buy from you... if only they knew it existed?
With advertisements bombarding your prospective customers from every direction, at all hours of the day, it's no longer enough to shout your message from the rooftops and expect that the right people will take notice.
Instead, you need to craft a powerful marketing strategy and develop a tactical marketing plan that will reach the right people, in the right place,...

In studies on small family business, the contribution by the wives was often overlooked. This book pays special attention to the part played by women in the setting up and running of small family business.

This book will...

When big corporations want to influence the government, they hire pricey lobbyists. But little guys have been on their own--until now. Equally useful to entrepreneurs and established owner/managers, "Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government" is a businessperson's guide to getting heard by government decision-makers by using the same tactics professionals employ.

Readers will learn how to lobby in a compelling, sophisticated way through a comprehensive approach that will work at any level, but the book is especially suited to state...