The Retail Doctor's Guide to Growing Your Business

ISBN-13: 9780470587171 / Angielski / Miękka / 2010 / 272 str.

Bob Phibbs

Opis

It's one of the toughest economies in years, but don't fear-the doctor is in Are you among the thousands of retailers frustrated by market challenges and looking for ways to take control of your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor's Guide to Growing Your Business is for you. By providing a step-by-step approach to evaluate your current business practices, The Retail Doctor offers professional guidance

• Redesign your organizational structure
• Reap the maximum returns on your investment
• Keep your business financially healthy

Following the advice in these pages will help you devise a sound strategy to accomplish your goals and outperform your competitors. You'll also gain clear insight into all areas of human resource management, sales training, merchandising methods, and marketing. While your competitors are looking for a magic bullet to solve their problems, with The Retail Doctor's Guide to Growing Your Business, you can be making changes that will guarentee enormous returns and financial success.

Spis treści

Acknowledgments.

Introduction: What′s Ailing You?

Chapter 1. Financials Are the Vital Signs to Measuring Your Success.

Chapter 2. The Anatomy of Successful Retail Store.

Chapter 3. The Right Employees Are Your Most Important Asset How to Hire Right.

Chapter 4. Sell It or You′re Dead.

Chapter 5. Clone Yourself to Train Effectively.

Chapter 6. Building and Coaching Your Team.

Chapter 7. What You Don′t Know about the Web Could Kill You.

Chapter 8. It′s Up to You Now.

The 13 Steps to Being a Top Salesperson.

About the Author.

Index.

O autorze

Bob Phibbs, known nationwide as the Retail Doctor, is a popular motivational speaker and small business consultant who has transformed thousands of businesses throughout the world with his straightforward, proven advice.

Blurb

Help Your Business Thrive with the Retail Doctor!

Are you among the thousands of small businesses frustrated by market challenges, willing to change, but unsure of the right path for your business? Are you looking for the advice of an expert consultant, but unable to spend the money? Then The Retail Doctor′s Guide to Growing Your Business is for you.

Whether you′re a mom–and–pop, chain, franchise, or service business, this no–nonsense, accessible guide delivers spot–on advice so you can:

• Make over your small business to become profitable

• Effectively market your business online

• Understand how personality types affect your business

• Recognize how mark–ups, price points, and discountsaffect your bottom line

• Avoid the common mistakes merchants make in a downturn

• Increase your profitability on every transaction

• And much more!