Kategoria BISAC: Business & Economics >> Industries - Retailing

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on...

Mobile commerce transactions continue to soar, driven largely by the ever-increasing adoption and use of smartphones and tablets. The use of this technology gives consumers the flexibility to shop whenever and wherever they want. Mobile Electronic Commerce: Foundations, Development, and Applications addresses the role of industry, academia, scientists, engineers, professionals, and students in developing innovative new mobile commerce technologies and systems to further improve the consumer experience. It also discusses the impact of mobile commerce on society, economics,...

The world of retail management presents numerous challenges. Maximizing effectiveness is the goal of every retail manager, but solutions are often difficult to find. In "The Retail Management Formula: A Navigational Guide to Consistently Effective Retail Management," author Jon Dario pulls from his extensive experience in retail management and leadership to offer clear, concise, and practical tools designed specifically for retail managers.

This book provides tangible and practical methods for turning ideas into action. With step-by-step instructions for establishing effective retail...

In the late 1990s, there was a distinct rise in interest in the non-profit sector, and in retailing and consumption. Drawing together these two concerns this book provides a comprehensive and international account of the retail charity sector.

Charity shops are now significant occupiers of the UK high street, and are becoming familiar sites of consumption in the USA, Australia, Canada and Ireland. This volume provides the first overview of the history and development of the charity shop, incorporating material from a variety of disciplines, including marketing, retailing, cultural...

Information Privacy continues to evolve as an important business and public policy issue of our time. This book focuses on privacy issues related to information exchange and use in the online business marketplace. Drawing upon published empirical and theoretical research, the book provides a balanced and insightful overview of this topic from both consumers' and businesses' perspectives. The book's content includes background about the hard to define concept of privacy, with an emphasis on the information exchange process between marketers and consumers. It presents an argument why it is...

The geography of American retail has changed dramatically since the first luxurious department stores sprang up in nineteenth-century cities. Introducing light, color, and music to dry-goods emporia, these "palaces of consumption" transformed mere trade into occasions for pleasure and spectacle. Through the early twentieth century, department stores remained centers of social activity in local communities. But after World War II, suburban growth and the ubiquity of automobiles shifted the seat of economic prosperity to malls and shopping centers. The subsequent rise of discount big-box...

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels.

American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with pervasive market reach, such as Amazon and Walmart. Far too many business leaders fail to realize--until it is too late--that the relentless pursuit of volume at all cost is not the key to long-term profits and success.

The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson's sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which...