Toward Cross-Channel Management: A Comprehensive Guide for Retail Firms

ISBN-13: 9783110416985 / Angielski / Twarda / 2015 / 84 str.

Thomas Rudolph;Felix Brunner

Opis

In the age of cross-channel commerce, successful firms must identify, develop, and implement the right cross-channel services to attract and satisfy their target customers. This book aims to assist multi-channel players to increase their company s performance and enhance their overall value proposition by showing how to select the appropriate cross-channel strategy and how to establish synergies between online and offline channels."

O autorze

Dr. Felix Brunner (Migros Genossenschaftsbund, Zurich); Prof. Dr. Thomas Rudolph (University of St. Gallen)