Contested Markets, Contested Cities: Gentrification and Urban Justice in Retail Spaces
ISBN: 9781138217485 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. During the past decade many markets have been rediscovered as tourist attractions, food meccas and even regeneration flagships. These transformations are pushing markets to a gentrification frontier clashing with markets' traditional role as public meeting places that support, economically and socially, a diverse range of communities including the urban poor, migrant workers, ethnic minorities and the elderly. This book is the first to explore the contemporary challenges taking place in traditional retail spaces, drawing on rich international case studies from Mexico, Argentina,... During the past decade many markets have been rediscovered as tourist attractions, food meccas and even regeneration flagships. These transformatio... |
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cena:
708,33 zł |
Filene's: Boston's Great Specialty Store
ISBN: 9781531661816 / Angielski / Twarda / 130 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Regarded as the "World's Largest Specialty Store," William Filene's Sons Company, founded in 1870, brought fashion and entertainment to generations of Bostonians. Brothers Edward and Lincoln Filene were revolutionaries who championed employee relations and innovative merchandising. In 1909, Edward organized and opened Filene's famous Automatic Bargain Basement. Lincoln helped found the Federated Department Stores Company in March 1929. Filene's was a pioneer in branch-store development. In its heyday, the store hosted appearances by fashion designers, such as Christian Dior, Pierre Cardin,...
Regarded as the "World's Largest Specialty Store," William Filene's Sons Company, founded in 1870, brought fashion and entertainment to generations of...
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cena:
139,73 zł |
Handelsmarkenmanagement: Grundlagen - Strategien - Umsetzung
ISBN: 9783658090524 / Niemiecki / Miękka / 144 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch liefert die Grundlagen fur eine professionelle Fuhrung von Handelsmarken und diskutiert strategische und operative Aspekte. Dabei zeigt es die Unterschiede zu Herstellermarken, verschiedene Erscheinungsformen von Handelsmarken sowie aktuelle Entwicklungen auf. Marko Schwertfeger erlautert, wie Handelsunternehmen mit Handelsmarken ein Alleinstellungsmerkmal im Wettbewerb erlangen und gleichzeitig die Gewinnmarge erhohen konnen. Zudem gibt er einen Uberblick uber die Handelsmarkenfuhrung in verschiedenen Branchen (u.a. Lebensmittel und Drogerieartikel). Am Ende eines jeden Kapitels...
Dieses Buch liefert die Grundlagen fur eine professionelle Fuhrung von Handelsmarken und diskutiert strategische und operative Aspekte. Dabei zeigt es...
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cena:
109,58 zł |
Intellectual Property Theory and Practice: A Critical Examination of China's Trips Compliance and Beyond
ISBN: 9783662514450 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explains China s intellectual property perspective in the context of European theories, through a critical examination of intellectual property theory and practice focused on China s compliance with the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). The author s critical review of contemporary intellectual property philosophy suggests that justifying intellectual property protection through Locke or Hegel s property theories internalizes a theoretical paradox. Professor Wenwei Guan s treatment of intellectual property law and practice in the... This book explains China s intellectual property perspective in the context of European theories, through a critical examination of intellectual pr... |
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cena:
516,65 zł |
From Goodwill to Grunge: A History of Secondhand Styles and Alternative Economies
ISBN: 9781469631899 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this surprising new look at how clothing, style, and commerce came together to change American culture, Jennifer Le Zotte examines how secondhand goods sold at thrift stores, flea markets, and garage sales came to be both profitable and culturally influential. Initially, selling used goods in the United States was seen as a questionable enterprise focused largely on the poor. But as the twentieth century progressed, multimillion-dollar businesses like Goodwill Industries developed, catering not only to the needy but increasingly to well-off customers looking to make a statement. Le Zotte...
In this surprising new look at how clothing, style, and commerce came together to change American culture, Jennifer Le Zotte examines how secondhand g...
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cena:
611,71 zł |
From Goodwill to Grunge: A History of Secondhand Styles and Alternative Economies
ISBN: 9781469631905 / Angielski / Miękka / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this surprising new look at how clothing, style, and commerce came together to change American culture, Jennifer Le Zotte examines how secondhand goods sold at thrift stores, flea markets, and garage sales came to be both profitable and culturally influential. Initially, selling used goods in the United States was seen as a questionable enterprise focused largely on the poor. But as the twentieth century progressed, multimillion-dollar businesses like Goodwill Industries developed, catering not only to the needy but increasingly to well-off customers looking to make a statement. Le Zotte...
In this surprising new look at how clothing, style, and commerce came together to change American culture, Jennifer Le Zotte examines how secondhand g...
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cena:
219,87 zł |
The Glory of Gable's
ISBN: 9780998109718 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Once upon a department store, Gable's was the place to shop, eat, meet, and be seen in downtown Altoona, Pennsylvania. Now, the classic store has come back to life in the pages of this one-of-a-kind book. For the first time, the whole true story of Gable's, its leaders, its employees, and the shoppers who loved it has been told, complete with secrets and inside stories from those who knew it best. You'll never forget this trip through a century of retail history, from the store's humble beginnings to its glory days to the thrilling fight to save it from going out of business. Hundreds of rare...
Once upon a department store, Gable's was the place to shop, eat, meet, and be seen in downtown Altoona, Pennsylvania. Now, the classic store has come...
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cena:
123,14 zł |
Die Neuerfindung Des Stationären Einzelhandels: Kundenzentralität Und Ultimative Usability Für Stadt Und Handel Der Zukunft
ISBN: 9783658158613 / Niemiecki / Miękka / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Buch geht auf die besonderen Herausforderungen an den stationaren Handel im digitalen Zeitalter ein. Anliegen von Gerrit Heinemann ist es vor allem, die lokalen Handler wachzurutteln und ihnen einen Weg aufzuzeigen, wie sie sich neu erfinden konnen. Diese haben nur eine Zukunft, wenn es ihnen gelingt, die Chancen des Internets zu nutzen. Dabei geht es nicht nur um einen zukunftsfahigen Online-Shop und seine Verknupfung mit dem stationaren Geschaft in Form von Multi-Channel-Services, sondern vor allem auch um zukunftsfahige Konzepte fur die stationaren Formate, damit Sie gegen die...
Dieses Buch geht auf die besonderen Herausforderungen an den stationaren Handel im digitalen Zeitalter ein. Anliegen von Gerrit Heinemann ist es vor a...
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cena:
219,19 zł |
Shitstorm-Prävention
ISBN: 9783662540152 / Niemiecki / Miękka / 43 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das Buch stellt die Gefahr von Shitstorms dar, die schnell in Sozialen Medien aufziehen und Unternehmen schaden konnen. Die Sozialen Medien oder das Web 2.0 stellen eine besondere Herausforderung fur das Marketing dar, da die Konsumentinnen und Konsumenten Ruckmeldung zu den gekauften Produkten geben und damit reale sowie vermeintliche Missstande anprangern konnen. Darauf muss die Unternehmenskommunikation reagieren. Fur Unternehmen ware es ein Worst-Case-Szenario, wenn ein Shitstorm seinen Ruf nachhaltig schadigt und intensive Marketingbemuhungen verpuffen lassen wurde. Die Case Study...
Das Buch stellt die Gefahr von Shitstorms dar, die schnell in Sozialen Medien aufziehen und Unternehmen schaden konnen. Die Sozialen Medien oder das W...
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cena:
102,26 zł |
Penn Traffic Forever: Deluxe Hardcover Edition
ISBN: 9780996248051 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Penn Traffic Department Store is back in business in the pages of this one-of-a-kind book. Now's your chance to revisit this Johnstown, Pennsylvania landmark or experience its magic for the very first time. The whole true story of the legendary store, its employees, and the shoppers who loved it is right here, complete with all your favorite treats and traditions. Help yourself to Penn Way candies...have a burger and fries in the Penn Traffic restaurant...relax on the mezzanine...and wait on the sidewalk on a cold winter's night for the grand unveiling of the most spectacular Christmas... The Penn Traffic Department Store is back in business in the pages of this one-of-a-kind book. Now's your chance to revisit this Johnstown, Pennsyl... |
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cena:
270,77 zł |
Long Live Glosser's: Deluxe Hardcover Edition
ISBN: 9780996248075 / Angielski / Twarda / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Glosser Bros. Department Store in Johnstown, Pennsylvania has reopened, just for you, in the pages of this one-of-a-kind nonfiction book. For the first time, the whole true story of Glosser's has been told, on the 25th anniversary of the fabled department store's closing. Step through the famous doors on the corner of Franklin and Locust Streets, grab a brown-and-white-striped shopping bag, and smell the roasting peanuts and cashews. You're about to embark on a journey from the humble beginnings of Glosser Bros. to its glory days as a multimillion-dollar corporation and the thrilling... The Glosser Bros. Department Store in Johnstown, Pennsylvania has reopened, just for you, in the pages of this one-of-a-kind nonfiction book. For t... |
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cena:
244,57 zł |
New England's General Stores: Exploring an American Classic
ISBN: 9781493028795 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Explore the fabric of America over hot coffee and penny candy. Step through the wooden doors of a New England general store and step back in time, into a Norman Rockwell painting and into the heart of America. New England's General Stores offers a nostalgic picture of this colonial staple and, fortunately, steadfast institution of small towns from Connecticut to Maine. This is where children of each generation take their first allowance to buy their very own penny candy. Locals have swapped stories at these counters from gossip to whispers of revolution. In tough times, the general store...
Explore the fabric of America over hot coffee and penny candy. Step through the wooden doors of a New England general store and step back in time, int...
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cena:
108,98 zł |
The Nordstrom Way to Customer Experience Excellence: Creating a Values-Driven Service Culture
ISBN: 9781119375357 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service
In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization--in any industry--in every corner of the world. This is not a book about selling shoes or clothes... The fully revised and updated edition of the classic book about Nordstrom's extraordinary customer service
In this new edition of the manage... |
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cena:
98,30 zł |
Get the Growth You Want Right Now.: Focus on proven tactics - Easy step by step approach
ISBN: 9789082651102 / Angielski / Miękka / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Perhaps you are doubting yourself competing with the big boys. Possibly you are looking to improve yourself and your business. Maybe sometimes you feel stuck or overwhelmed with all available information. Perhaps you are doubting yourself competing with the big boys. Possibly you are looking to improve yourself and your business. Maybe sometimes you ... |
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cena:
137,59 zł |
Cameron Trading Post
ISBN: 9781531699680 / Angielski / Twarda / 130 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In 1911, a one-track suspension bridge was constructed over the gorge of the Little Colorado River, bypassing a treacherous river crossing and opening travel to northern Arizona. Five years later, Hubert Richardson built a tin-roofed shack on the river s rim and opened his trading post for business. In the first years, almost all of his customers were Navajo, but with the new bridge travelers soon found the area, and it became the access point for the Grand Canyon, Glen Canyon, and the Four Corners area. A century later, Cameron Trading Post is a thriving epicenter still serving Navajo...
In 1911, a one-track suspension bridge was constructed over the gorge of the Little Colorado River, bypassing a treacherous river crossing and opening...
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cena:
139,73 zł |
Instant Magento Shipping How-To
ISBN: 9781782165408 / Angielski / Miękka / 58 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
132,04 zł |
Die Digitalisierung Der Kommunikation Im Mittelstand: Auswirkungen Von Marketing 4.0
ISBN: 9783658173647 / Niemiecki / Miękka / 69 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
54,77 zł |
Key Challenges and Opportunities in Web Entrepreneurship
ISBN: 9781522524663 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presents the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensive coverage on areas such as e-business, crowdfunding, and vertical social networks, this publication is an ideal resource for researchers, academics, practitioners, and students interested in trends on entrepreneurial endeavours in the digital age.
Presents the latest research on bridging the gaps between theoretical and practical issues in the field of digital entrepreneurship. Featuring extensi...
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cena:
1190,93 zł |
The Denver Dry Goods: Where Colorado Shopped with Confidence
ISBN: 9781540215819 / Angielski / Twarda / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
139,73 zł |
Introduction to Search Engine Marketing and Adwords: A Guide for Absolute Beginners
ISBN: 9781484228470 / Angielski / Miękka / 131 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. If you are completely new to search engine marketing and AdWords and you want to learn the basics, this guide will introduce you to the content quickly.
Introduction to Search Engine Marketing and AdWords is not in-depth, comprehensive, or trying to cover every tool or platform--an impossible task But it is an easy-to-understand introduction to the most important tools and skills in search engine marketing. What You'll... Use Google's AdWords to create your ads. Each chapter goes beyond the tool itself, discussing helpful resources and important issues to keep in mind. ...
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cena:
89,87 zł |