Smart Marketing With the Internet of Things

ISBN-13: 9781522557630 / Angielski / Twarda / 2018 / 300 str.

Dora Simoes; Belem Barbosa; Sandra Filipe

Opis

Discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is designed for business professionals, marketing managers, marketing strategists, academics, researchers, and graduate-level students.