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Putting Auction Theory to Work
ISBN: 9780521551847 / Angielski / Twarda / 394 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Providing a comprehensive introduction to modern auction theory and its important new applications, this book is written by a leading economic theorist whose suggestions guided the creation of the new spectrum auction designs. Aimed at graduate students and professionals in economics, the volume provides the most up-to-date analysis of traditional theories of "optimal auctions" as well as newer theories of multi-unit auctions and package auctions, and shows by example how these theories are used. It explores the limitations of prominent older designs, such as the Vickrey auction design, and...
Providing a comprehensive introduction to modern auction theory and its important new applications, this book is written by a leading economic theoris...
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cena:
558,45 |
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Shelf Life: Supermarkets and the Changing Cultures of Consumption
ISBN: 9780521626309 / Angielski / Miękka / 282 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers a history and cultural analysis of the supermarket and of everyday shopping in twentieth-century Australia. It discusses the rise of the supermarket in the United States and Britain, and its eventual emergence in Australia in the 1960s. This is contrasted with the demise of the counter service grocery store. As well, the views of shoppers in Australia toward the "new" supermarkets are documented through the use of oral history. More broadly, the book involves a critical discussion of what it means to live in a consumer society and of the work of cultural analysts on...
This book offers a history and cultural analysis of the supermarket and of everyday shopping in twentieth-century Australia. It discusses the rise of ...
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cena:
178,84 |
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The Economics of Franchising
ISBN: 9780521772525 / Angielski / Twarda / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-frnachisee relationship. The treatment includes a great deal of empirical evidence on franchising, its importance in various segments of the economy, the terms of franchise contracts, and what we know about how all these have evolved over time, especially in the U.S. market. A good many myths are dispelled in the process. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors,...
This book describes in much detail both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franc...
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cena:
191,90 |
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The Political Economy of Shopkeeping in Milan, 1886-1922
ISBN: 9780521893848 / Angielski / Miękka / 332 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book analyzes the business, geography and politics of shopkeeping in Milan between 1886 and 1922. The author studies the trades, techniques, tax structure and topography of the Milanese retail sector, addresses questions relating to petit bourgeois identity, and explains why shopkeepers were to be found on the political right in the years that led up to the Fascist takeover. This is the first full-scale study of any aspect of the experience of the Italian petite bourgeoisie in the pre-Fascist period.
This book analyzes the business, geography and politics of shopkeeping in Milan between 1886 and 1922. The author studies the trades, techniques, tax ...
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cena:
238,41 |
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The Great Garage Sale Book: How to Run a Garage, Tag, Attic, Barn, or Yard Sale
ISBN: 9780595089574 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
42,20 |
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1001 Ideas to Create Retail Excitement: (revised & Updated)
ISBN: 9780735203433 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized... In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing gur...
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cena:
104,04 |
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Country Stores of Mississippi
ISBN: 9781540210784 / Angielski / Twarda / 146 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
123,27 |
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
ISBN: 9780743235921 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the respect it deserves"--now takes us to the mall, a place every American has experienced and has an opinion about. Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption, its most powerful...
The author of the international bestseller Why We Buy--praised by The New York Times as "a book that gives this underrated skill the res...
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cena:
69,36 |
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International Retail Marketing
ISBN: 9780750657488 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting examples of industry pratice from various organizations and sectors.
This title combines a broad thematic overview of the key issues concerning international retail marketing with a series of case studies presenting exa...
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cena:
268,03 |
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Brand Power
ISBN: 9780814779651 / Angielski / Twarda / 271 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every day each of us experiences the marketing power and influence of a widely recognized brand name. When we use Coke as a synonym for cola products, or Kleenex to mean tissue, we reinforce the power of these brands. It is no surprise, then, that companies with established brand names protect and nurture them, and that companies without brand names continuously strive to build them. Many have theorized about the most effective way to establish a popular brand. Seldom, however, have the owners of the world's leading brands given their views on the subject. In this volume, successful brand... Every day each of us experiences the marketing power and influence of a widely recognized brand name. When we use Coke as a synonym for cola produc... |
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583,56 |
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Sales & Celebrations: Retailing and Regional Identity in Western New York State, 1920-1940
ISBN: 9780821415498 / Angielski / Twarda / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Between The Two World Wars, the retail world experienced tremendous changes. New forms of competition, expanded networks of communication and transportation, and the proliferation of manufactured goods posed challenges to department store and small shopkeeper alike. In western New York, and in Buffalo and Rochester in particular, retailers were a crucial part of urban life, acting as cultural brokers and civic leaders. They were also cultivators of area pride. Even as they adopted the latest merchandising techniques or stocked the newest items, merchants emphasized their local roots and their...
Between The Two World Wars, the retail world experienced tremendous changes. New forms of competition, expanded networks of communication and transpor...
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cena:
191,02 |
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Retailisation: The Here, There and Everywhere of Retail
ISBN: 9780851424583 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market. The authors explore the all-pervasive nature of retail in the physical world, the virtual world and the peripheral spaces in between.
Coverage includes: interviews with Asda, MOMA, the Tate Modern, Wal-Mart, Sony, Habitat, Manchester United and Volkswagen, while Bill Mitchell, Dean of Architecture at MIT, architects Jon... Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailizatio...
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cena:
107,70 |
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Designing and Evaluating Value Added Services in Manufacturing E-Market Places
ISBN: 9781402031519 / Angielski / Twarda / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The extended enterprise is a new emerging paradigm in the manufacturing arena. Indeed, global competition is pushing manufacturing enterprises in several industries either to split geographically the production capacity or to work together in supply chain organizations involving several independent entities. This dynamic is involving both big companies, whose organisation is always more and more decentralised and geographically distributed, and Small and Medium Enterprises (SMEs) that are embracing new organisation forms such as the Virtual Enterprise (VE) one. The extended enterprise allows...
The extended enterprise is a new emerging paradigm in the manufacturing arena. Indeed, global competition is pushing manufacturing enterprises in seve...
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cena:
402,53 |
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When Retail Customers Count
ISBN: 9781420824759 / Angielski / Miękka / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
137,34 |
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When Retail Customers Count
ISBN: 9781420824766 / Angielski / Twarda / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
183,19 |
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Strategic Marketing for Success in Retailing
ISBN: 9781567201864 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing decisions is unquestioned. Samli, drawing upon three decades of experience and recognition as an expert in marketing research, offers retailing professionals and those who aspire to retailing careers a foundation for understanding what marketing theory is and how it can be linked successfully and profitably to retailing practice. Not a simplified set of steps to take, his book forces retailing decision makers to think for themselves and to use... Very little of marketing theory and knowledge has made its way into retailing practice, but its value in making profitable and effective retailing ... |
cena:
360,89 |
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Inside the Auction Game
ISBN: 9781585006243 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
53,73 |
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Fashion, Retailing and a Bygone Era - Inside Women's Wear Dafashion, Retailing and a Bygone Era - Inside Women's Wear Daily Ily
ISBN: 9781587982699 / Angielski / Miękka / 157 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seven former Women's Wear Daily editors, each briefly profiled, shed light on the fashion industry and the role of this influential trade paper (which debuted in 1910) in the latter half of the 20th century. A former director of various industry associations introduces these insider stories. E.g., one reminisce intriguingly links missing bombs from
Seven former Women's Wear Daily editors, each briefly profiled, shed light on the fashion industry and the role of this influential trade paper (which...
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cena:
160,27 |
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Utilizing and Managing Commerce and Services Online
ISBN: 9781591409328 / Angielski / Twarda / 351 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As businesses, researchers, and practitioners look to devise new and innovative technologies in the realm of e-commerce, the human side in contemporary organizations remains a test in the industry. Utilizing and Managing Commerce and Services Online broadens the overall body of knowledge regarding the human aspects of electronic commerce technologies and utilization in modern organizations. Utilizing and Managing Commerce and Services Online provides comprehensive coverage and understanding of the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances...
As businesses, researchers, and practitioners look to devise new and innovative technologies in the realm of e-commerce, the human side in contemporar...
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cena:
484,62 |
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Death and Delusion: A Freudian Analysis of Moral Terror (PB)
ISBN: 9781593111243 / Angielski / Miękka / 292 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book argues that conventional interpretations of Freudian psychology have not accounted for the existence and complexity of death anxiety and its intrinsic relation to the creation of illusions and delusions. This book contends that there is sufficient evidence to support the view that death anxiety is not only a symptom of certain modes of psychopathology, but is a very normal and central emotional threat human beings deal with only by impeding awareness of the threat from entering consciousness. The immanence of the fear of death requires vigilant defensive and coping techniques,...
This book argues that conventional interpretations of Freudian psychology have not accounted for the existence and complexity of death anxiety and its...
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cena:
128,89 |
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