"Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections ... in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes " - Len Schlesinger President, Babson College former Vice Chairman and COO, Limited Brands "A retail brand is built from the cumulative effects of its shoppers' experiences over time, making learning from these experiences a strategic priority for retailers in...

"Retailers today are able to generate the critical customer information on traffic and conversion rates that turn from their traditional anecdotal reflections ... in Conversion Mark Ryski tells us all that we need to know to make that shift a reality. A true find for any retailer looking for dramatic improvements in business outcomes " - Len Schlesinger President, Babson College former Vice Chairman and COO, Limited Brands "A retail brand is built from the cumulative effects of its shoppers' experiences over time, making learning from these experiences a strategic priority for retailers in...